The Idaho Potato Commission: “We can see through our numbers that the people are struggling...”

The impact of tariffs on the potato trade has not been fully realized

The challenges of the U.S. economy are starting to impact the potato industry.

The Idaho Potato Commission says that as consumers wrestle with rising housing, car, and utility payments, food choices are now being impacted, too.

According to their Executive Director, Jamey Highman, “Fast food is always, you know, it’s always been a little cheaper, and people can go to that, or when eating out at fast food or restaurants is expensive, they always have the option to shop at the grocery store and make their own meals. But everything’s a little expensive right now, and so it’s hard to get a really good gauge of what’s going on out there, and it depends on the demographic and the where you’re at in the country, but we can see through our numbers that the people are struggling right now.”

While domestic demand is down, international exports have declined as well.

In the past year, U.S. potato exports have fallen 4% to 2.3 million metric tons. With trade negotiations taking place across the globe, thanks to tariffs, the commission says that the impact on trade has yet to be fully realized.

“On the frozen side, I think it’s a little early still to know exactly what the ramifications are. The fresh, we haven’t been affected much,” he notes. “The places where we, in Idaho, ship fresh which is number one is Mexico, and then we have some in southeast Asia and a little bit north. But right now, that hasn’t been affected at all, really, with tariffs, but who knows what’s coming down the road.”

The small drop in exports seen so far this year have been primarily driven by decreases in dehydrated potato exports.

Related Stories
A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.
After years of battling misinformation online, Potatoes USA is using artificial intelligence to monitor and respond to false claims about the industry.
The total value of the U.S. potato crop was $4.60 billion in 2024, representing an 8% decrease from the previous year.
A slimmed-down Farm Bill is back on the table in Washington, with lawmakers pushing for a deal by Fall 2025. Sen. Jerry Moran of Kansas weighs in with his outlook.
Justin Wilson’s Garlic Mashed Potatoes with Cheese is a simple, Southern-style casserole baked until golden and bubbling for the perfect comfort food side dish.
These produce staples last longer and are incredibly versatile, whether cooking from scratch, planning meals, or building a more budget-friendly kitchen routine. These are six fruits and vegetables that stay fresh for weeks.

Agriculture Shows
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Farm Traveler is for people who want to connect with their food and those who grow it. Thanks to direct-to-consumer businesses, agritourism, and social media, it’s now easier than ever to learn how our food is made and support local farmers. Here on the Farm Traveler, we want to connect you with businesses offering direct-to-consumer products you can try at home, agritourism sites you can visit with your family, and exciting new technologies that are changing how your food is being grown.
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.