“The spaces between us is what brings us together": Nebraska Beef Council is a sponsor for this year’s NFR

“The spaces between us is what brings us together"— that is the Nebraska Beef Council’s theme as a sponsor for the 65th annual NFR, as they continue efforts to connect consumers with beef.

Executive Director of the Nebraska Beef Council, Ann Marie Bosshamer spoke with RFD-TV’s own Suzanne Alexander on the theme, why they teamed up with the NFR, and special tailgate recipes.

Western Sports Shows
The LEGENDS of the Western Sports World are highlighted in this series, exploring their life and career at the top of their game.
“Cowboys of Thunder” follows longtime PBR legends, friends, and former Hall of Fame riders Luke Snyder and Ross Coleman as they lead a legion of thunderous cowboys on their journey to take home the PBR Team Series Championship in its inaugural season.
Each week on Cowboy Channel, “PBR Now!” recaps all the action from the dirt and behind the chutes of the Professional Bull Riders (PBR) with in-depth analysis.
Produced in partnership with the National Little Britches Rodeo Association (NLBRA), the “Little Britches Rodeo” is an event famous for its slogan: “Where Legends Begin.” And it’s true, “Little Britches Rodeo” has helped to produce some of the top professional cowboys and cowgirls.
“The Cinch High School Rodeo Tour,” in affiliation with the National High School Rodeo Association, showcases the next generation in Western Sports!