NASHVILLE, TENN. (RFD NEWS) — For many farmers and ranchers, this time of year brings demanding conditions as unpredictable weather pushes both livestock and equipment to their limits. One often overlooked factor during these long days is workwear, with the right clothing and footwear playing a key role in safety, comfort, and efficiency on the job.
Tonight on Meet STRAUSS: The Tool You Wear, viewers will get a closer look at how purpose-built workwear helps producers power through daily chores and get the job done. The program focuses on the role gear plays in supporting those who work in tough, real-world conditions.
STRAUSS CEO Henning Strauss joined us on Wednesday’s Market Day Report to preview the show and share what viewers can expect, including the topics being covered and the team members joining him on tonight’s episode.
To learn more about STRAUSS and browse products, visit: www.strauss.com
Joined by her parents and sisters, we go beyond Kirbe’s job hosting FarmHER + RanchHER to discover the person and story behind the show.
February 04, 2026 03:26 PM
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University of Nebraska-Lincoln President Dr. Jeffrey Gold talks about heart health and preventive care for viewers in rural communities.
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The Fort Worth Stock Show and Rodeo continues through Saturday, showcasing livestock, youth involvement, and agricultural talent, with the Junior Sale of Champions serving as the culmination of the 23-day event.
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We caught up with John Deere’s Hay & Forage Got-To Market Manager Kaylene Ballesteros to learn how tech is evolving how producers make hay, from baling efficiency to operator confidence.
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Vice Grip Garage rescues and restores old metal while having fun along the way, finding classic autos, motorcycles, and tractors hiding in barns and garages across the country.
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Clear right-to-repair guidance reduces downtime, repair costs, and operational risk.
February 03, 2026 10:33 AM
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Often overlooked, cotton wholesalers act as stabilizers during market stress, translating fragmented retail demand into workable production programs for mills and manufacturers.
January 30, 2026 08:00 AM
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UT Extension also offers tips to help consumers stretch their grocery budgets, including meal planning, sticking to a shopping list, and choosing store or generic brands.
January 29, 2026 01:13 PM
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FarmHER Chris Nellis and her daughters navigate loss while carrying on a 300-year farm legacy, milking cows in upstate New York.
January 28, 2026 03:27 PM
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