NASHVILLE, TENN. (RFD NEWS) — For many farmers and ranchers, this time of year brings demanding conditions as unpredictable weather pushes both livestock and equipment to their limits. One often overlooked factor during these long days is workwear, with the right clothing and footwear playing a key role in safety, comfort, and efficiency on the job.
Tonight on Meet STRAUSS: The Tool You Wear, viewers will get a closer look at how purpose-built workwear helps producers power through daily chores and get the job done. The program focuses on the role gear plays in supporting those who work in tough, real-world conditions.
STRAUSS CEO Henning Strauss joined us on Wednesday’s Market Day Report to preview the show and share what viewers can expect, including the topics being covered and the team members joining him on tonight’s episode.
To learn more about STRAUSS and browse products, visit: www.strauss.com
Dr. Jeffrey Gold, President of the University of Nebraska, joined Rural Health Matters to outline a few key reminders for parents about keeping kids healthy during the holiday season.
December 10, 2025 02:17 PM
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Rancher David Kroa of
One Man Ranch joins us to share the story of his remarkable Shorthorn cow, Trish, who is beating the odds.
December 10, 2025 12:11 PM
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Joe Peiffer with Ag & Business Legal Strategies advises farmers on end-of-year financial planning, including preparing records, avoiding common credit mistakes, and evaluating equipment purchases for 2026.
December 08, 2025 04:43 PM
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She joined us on Monday’s Market Day Report to share more about her new cookbook, “Dishes and Devotions: Make Every Day Delicious,” which recently hit #1 in Amazon’s Cajun & Creole Cooking category.
December 08, 2025 03:36 PM
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Henning Strauss, CEO of STRAUSS, joins us to share his company’s commitment to crafting tools that farmers wear.
December 04, 2025 12:53 PM
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Kip Eideberg with the Association of Equipment Manufacturers details its campaign spotlighting the people who build equipment vital to farming and food manufacturing.
December 03, 2025 03:24 PM
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