NASHVILLE, TENN. (RFD NEWS) — For many farmers and ranchers, this time of year brings demanding conditions as unpredictable weather pushes both livestock and equipment to their limits. One often overlooked factor during these long days is workwear, with the right clothing and footwear playing a key role in safety, comfort, and efficiency on the job.
Tonight on Meet STRAUSS: The Tool You Wear, viewers will get a closer look at how purpose-built workwear helps producers power through daily chores and get the job done. The program focuses on the role gear plays in supporting those who work in tough, real-world conditions.
STRAUSS CEO Henning Strauss joined us on Wednesday’s Market Day Report to preview the show and share what viewers can expect, including the topics being covered and the team members joining him on tonight’s episode.
To learn more about STRAUSS and browse products, visit: www.strauss.com
The Official Texas Longhorn Herd works to preserve one of the nation’s oldest cattle breeds, and considered a living symbol of American cattle history.
April 13, 2026 02:47 PM
·
University of Tennessee Institute of Agriculture students traveled to Italy to study Roman and medieval construction, gaining a unique global educational experience.
April 13, 2026 02:33 PM
·
A Nebraska rancher says his land may not support cattle this year after 2,000 acres were burned in recent devastating wildfires across the state.
April 10, 2026 03:18 PM
·
Missoula lab combines controlled testing with field data to improve wildfire response
April 10, 2026 12:42 PM
·
Texas ranchers and lawmakers warn of renewed New World screwworm risks, highlighting prevention efforts, border concerns, and the role of sterile flies in protecting U.S. livestock.
April 10, 2026 11:19 AM
·
Farm Bureau groups in Arkansas and Mississippi are working together to provide training and resources to rural communities.
April 09, 2026 03:24 PM
·