TONIGHT: Watch “Meet STRAUSS: The Tool You Wear” LIVE only on RFD Network and RFD+

STRAUSS CEO Henning Strauss joined us with a preview of “Meet Strauss: The Tool You Wear,” premiering live tonight at 7:30 ET — only on RFD Network and RFD+

NASHVILLE, TENN. (RFD NEWS) — For many farmers and ranchers, this time of year brings demanding conditions as unpredictable weather pushes both livestock and equipment to their limits. One often overlooked factor during these long days is workwear, with the right clothing and footwear playing a key role in safety, comfort, and efficiency on the job.

Tonight on Meet STRAUSS: The Tool You Wear, viewers will get a closer look at how purpose-built workwear helps producers power through daily chores and get the job done. The program focuses on the role gear plays in supporting those who work in tough, real-world conditions.

STRAUSS CEO Henning Strauss joined us on Wednesday’s Market Day Report to preview the show and share what viewers can expect, including the topics being covered and the team members joining him on tonight’s episode.

To learn more about STRAUSS and browse products, visit: www.strauss.com

Related Stories
Dixondale Farms produces around 900 million onion transplants each year, shipping them directly to customers and distributors across the country.
The Farm Monitor says Georgia farmers highlighted profitability and labor challenges during a Farm Bureau event with USDA Deputy Secretary Stephen Vaden.
Effort aims to reduce wildfire risk in Western Colorado communities
Kaleigh Backstrom says her early involvement in 4-H helped set her on that path and sparked her interest in veterinary medicine.
Workshops give international bakers hands-on training with U.S. wheat products
As data centers expand across Texas, experts and officials weigh economic benefits against concerns over farmland loss, water use, and impacts on agricultural land and rural communities.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

The IRS recently issued its 2024 guidance on the extended replacement period for drought (and other weather-related) livestock sales. RFD-TV Ag Legal & Tax expert Roger McEowen discusses the IRS’ extension of the replacement period for livestock sold due to weather-related conditions.
FarmHER Debra Lockard joined us Friday on the Market Day Report to discuss her upcoming show episode, which premieres on Tuesday, October 1 at 9:00 PM ET, only on RFD-TV!
Meet FarmHER Debra Lockard, a third-generation Tennessee produce grower who splits her time running two farms in West Tennessee and teaching ag classes that promote sustainable farming practices in her Memphis community.
What are some common mistakes that farmers and ranchers make regarding estate planning? Here are a few key ideas to consider from RFD-TV Ag Legal and Tax Expert Roger McEowen with the Washburn School of Law.
RFD-TV Farm Accounting & Tax expert Roger McEowen discusses crucial legal and tax issues for farmers and ranchers to manage operational risks in this Firm to Farm blog post.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.