Toyland Treasures

At the crossroads where homespun creative brilliance meets sophisticated Madison Avenue marketing savvy, some of the most beloved toys from decades past sprang into being. The stories of their inspiration, creation, and development are often fascinating.

About Toyland Treasures

At the crossroads where homespun creative brilliance meets sophisticated Madison Avenue marketing savvy, some of the most beloved toys from decades past sprang into being.

Providing endless hours of playful – and often educational – diversion for the young (and the not-so-young too), many of these items proved a veritable gold strike for their inventors, producers, marketers, sellers, and consumers alike. The stories of their inspiration, creation, and development are often fascinating.

While an undeniably rock-solid concept lies at the heart of each of these playthings, one has to wonder if the success of many have been anything nearly as great as it was if not for some clever spin added to the idea, almost as an afterthought in some cases – a subtle-but-groundbreaking tweak to the product itself, a catchy name, or a brilliant splash of panache in the presentation.

So, we hope you enjoy these vignettes from the treasure chest of classic, throwback toys, and maybe some of you will be inspired to dig up some of these well-saved gems of your own from their resting places in the attic, basement, or storage unit and introduce them to a new generation!

Tom McComas became involved with toy trains by accident and with reluctance. But his passion led to the creation of “I Love Toy Trains,” which quickly became TM’s best-selling title and one of the best-selling children’s videos in the country. More videos were produced, and the series began to win awards and gain national exposure in magazines and on TV.
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