Unicorn in the Beef Business: Let’s meet NCBA leader, Russ Uselton!

For more than 60 years, ranchers have fueled beef demand through the Federation of State Beef Councils. States choose to invest voluntarily, supporting efforts at both the state and national levels.

Meet Russ Uselton, one of the Faces of the Federation.

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“It’s a falsehood to call beef from another country ‘Product of the USA.’”
“We as NCBA, we’re not shocked to see that there is a human case.”
“Sometimes populations correct on their own. That seems to be what is happening here.”

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