Agriculture Secretary Brooke Rollins and Health and Human Services Secretary Robert F. Kennedy, alongside the International Dairy Foods Association, announced that major U.S. ice cream makers will phase out artificial colors by the end of 2027.
This includes dyes, like Red 40 and Yellow 5. The voluntary pledge aligns with growing national efforts to remove synthetic additives, especially in school foods.
Officials from USDA and FDA gathered in Washington today to support the move with complimentary ice cream.
.@SecRollins: I just want to commend the leadership at the International Dairy Foods Association for taking on this voluntary, proactive effort to eliminate the use of artificial colors in ice cream products by the end of 2027.
— Rapid Response 47 (@RapidResponse47) July 14, 2025
MAHA! 🔥 pic.twitter.com/vQxO0zjjKm
