USDA: Ice cream makers to phase out artificial colors by 2028

Agriculture Secretary Brooke Rollins and Health and Human Services Secretary Robert F. Kennedy, alongside the International Dairy Foods Association, announced that major U.S. ice cream makers will phase out artificial colors by the end of 2027.

This includes dyes, like Red 40 and Yellow 5. The voluntary pledge aligns with growing national efforts to remove synthetic additives, especially in school foods.

Officials from USDA and FDA gathered in Washington today to support the move with complimentary ice cream.

.@SecRollins: I just want to commend the leadership at the International Dairy Foods Association for taking on this voluntary, proactive effort to eliminate the use of artificial colors in ice cream products by the end of 2027.

MAHA! 🔥 pic.twitter.com/vQxO0zjjKm
— Rapid Response 47 (@RapidResponse47) July 14, 2025

Related Stories

Business

Dairy Month Spotlight: ‘Born to Dairy’ Campaign Puts Farmer Faces on Billboards and Buses Across Wisconsin

Suzanne Fanning with Dairy Farmers of Wisconsin joined us to discuss the “Born to Dairy” campaign, dairy promotion efforts in Wisconsin, and the economic role of the state’s dairy industry during National Dairy Month.

June 12, 2026 03:50 PM

Marion Kirkpatrick

Business

Milkshakes on the Moo-ve: Pennsylvania Dairy Initiative Hits the Road for Dairy Month

The Pennsylvania Dairymen’s Association joins us to share their “Milkshakes on the Moo-ve” campaign and statewide dairy outreach during National Dairy Month.

June 12, 2026 02:33 PM

Marion Kirkpatrick

Rural Lifestyle

Dairy Month Spotlight: Oregon Family Blends Tradition and Technology

Fir Ridge Holstein Farm continues to embrace new technology while raising registered Holsteins.

June 11, 2026 03:08 PM

Neal Burnette-Irwin

Business

Beyond the Barn: How Cyber Risks Are Changing Dairy Insurance Needs

Kevin Charleston with Specialty Risk Insurance joins us to discuss evolving insurance needs in the dairy sector and strategies to support dairy producers during National Dairy Month.

June 09, 2026 03:32 PM

Marion Kirkpatrick

Dairy

RFD NEWS STAFF

LATEST STORIES BY THIS AUTHOR:

Trade

USDA Undersecretary Luke Lindberg Recaps Recent Trade Mission to Malaysia

USDA Undersecretary for Trade and Foreign Agricultural Affairs Luke Lindberg joined us with a recap of the Malaysia trade mission and a look at USDA’s broader trade strategy moving forward.

January 28, 2026 01:49 PM

Marion Kirkpatrick

Weather News

Winter Storm 2026 — Ag Impacts: Bitter Cold Tests Producers & Transportation Networks Across Farm Country

Mike Steenhoek of the Soy Transportation Coalition shares how extreme winter weather is affecting the ag transportation network and what producers should keep in mind as conditions slowly improve.

January 28, 2026 01:36 PM

Marion Kirkpatrick

Fort Worth Stock Show

‘This Thing is Legendary': Fort Worth Stock Show and Rodeo Continues Through Historic Winter Storm

Matt Brockman, Communications Director for the Fort Worth Stock Show and Rodeo, joined us with a look at how the legendary event is moving forward—weather and all.

January 28, 2026 12:27 PM

Marion Kirkpatrick

Business

WOTUS and ‘Lawfare’ Emerge as Defining Terms in Agriculture Law for 2025

Roger McEowen, with the Washburn School of Law, offers an in-depth look at two of the top legal issues of 202. Today, he walks through last year’s Waters of the United States (WOTUS) ruling and “lawfare.”

January 27, 2026 02:53 PM

Marion Kirkpatrick