“We have to stay relevant": NCBA weighs in on the value of the Beef Checkoff Program

“This is one way that cattle producers can make sure they have a serious voice in promoting and defending their own product in the marketplace...”

Ag groups are underscoring the importance of Checkoff Programs. It comes after a group called Farm Action requested the Department of Government Efficiency take a close look at the programs.

Ethan Lane with the National Cattlemen’s Beef Association spoke with RFD-TV’s own Tammi Arender on the Beef Checkoff, the benefits to producers, and what farmers need to know.

Related Stories
Pam Lunn of Tampa, Florida, took an unexpected journey to a life in agriculture
What is the Porcine Epidemic Diarrhea Virus (PEDV)? How does the virus affect hog health and the pork industry? Here’s what producers need to know.
Researchers now have new technology to help gauge what healthy cattle eat and how farmers can limit their feed costs, which can be expensive.
Dairy cows produce more milk for heifers than for baby bulls, according to new research from Kansas State University and Harvard University.
The use of ultrasound may make growing beef more efficient.

Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.