West Coast apple growers are enjoying a great season but it may take a while for them to see their profits

On the West Coast, apple growers are preparing for a strong harvest.

Despite the positive outlook, industry leaders warn it could take some time for those growers to see the financial fruits of their labor.

“Of course, we’d love to have the supply-demand equilibrium just work out perfectly and, you know, everybody gets the price that they want. But in the world of tree fruit, it can take a while to kind of fine-tune those levels to the point where growers can get the return that they really need,” said Michael Schadler, president of the Washington Apple Commission.

Schadler says the largest issue facing the apple industry this year has been labor.

Related Stories
Pollination costs remain volatile, raising planning risk for specialty crop producers.
Crop-specific shifts and strong prices highlight the variability of this year’s fruit and tree nut harvest, according to USDA data.
FarmHER Kait Thornton joined us on Thursday on the Market Day Report to talk about the podcast episode, her family orchard’s 100th anniversary + more!
Justin Wilson’s unexpected cobbler recipe features juicy blueberries, a splash of brandy, and a tender crust with subtle nuttiness thanks to a bit of peanut butter melted into the batter.

LATEST STORIES BY THIS AUTHOR:

OHFB President Bill Patterson shares an update from Washington on the group’s policy priorities and the issues shaping agriculture ahead of the 2026 planting season.
Ben Kurtzman with American Farmland Trust discusses the growing pressure on farmland and ranchland and the steps being taken to help conserve farms and ranches across the country ,as unrest in the Middle East adds more obstacles for producers.
NRECA CEO Jim Matheson warns that rising electricity demand from AI and data centers could strain the grid and affect rural electric cooperatives if U.S. power infrastructure cannot keep up.
Tidal Grow’s AlignN delivers encapsulated nitrogen to leaves, boosting in-season response, yield gains, and farm profits.
Katie Keener with the National Women in Agriculture Association joins us to celebrate women in agriculture and spotlight programs and initiatives aimed at empowering female producers across the country.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.