A background of ranching is helping this woman connect with Merck customers

FarmHer and RanchHer are gearing up for new seasons on RFD-TV/

FarmHer TV Host Kirbe Schnoor is spreading the news by gathering some great stories from RanchHERs across the beef industry attending NCBA Cattle Con 2024 — women like Kate Hill with Merck Animal Health.

You can catch all-new episodes of both FarmHER and RanchHER when they premiere on RFD-TV this spring.

Related Stories
China’s beef policy risk stems from domestic volatility, making export demand inherently unstable. Jake Charleston with Specialty Risk Insurance offers his perspective on cattle markets, risk management, and producer sentiment.
Structural efficiency supports cattle prices and resilience — breaking it risks higher costs and greater volatility.
Strong pork demand and improving beef exports outside China support protein markets despite ongoing trade barriers.
The Farm Bureau’s honor highlights the important role farm dogs play on operations across the country, serving as dependable workers and trusted companions.
Protein markets are fragmenting. Beef is supply-driven and more structurally expensive, whereas pork and poultry remain price-competitive.
Tight fed supplies shift margin risk to packers, strengthening cattle price leverage but increasing volatility.
Reduced winter placements indicate tighter fed cattle supplies and greater leverage during peak-demand months.
Retail pricing confirms tight cattle supplies and supports continued leverage for producers, reinforcing the need for disciplined risk management.
Wed, 1/21/26 – 7:30 PM ET | 6:30 PM CT | 5:30 PM MT | 4:30 PM PT

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