PHOENIX, ARIZ. (RFD-TV) — Farm managers, rural appraisers and agricultural consultants are gathering in Phoenix for the American Society of Farm Managers and Rural Appraisers’ annual conference, discussing the economic trends, technology and land ownership changes shaping the future of agriculture.
Amanda De Jong, CEO of the American Society of Farm Managers and Rural Appraisers (ASFMRA), joined Market Day Report to discuss the professionals who make up the organization, the topics drawing attention at this year’s conference and the value of specialized expertise in agricultural real estate.
Specialized Expertise Supports Landowners and Agriculture
In her interview with RFD-TV, De Jong said ASFMRA members work with farmers, landowners, investors, lenders, and agribusinesses to help them make informed decisions about agricultural property.
She said evaluating farmland requires more than understanding the land itself. Professionals also need to consider local markets, agricultural ecosystems, and factors that influence how a property is used and valued.
ASFMRA supports its members through education, accreditation, professional standards and networking opportunities designed to help them maintain that specialized knowledge.
Technology and Farmland Investment Take Center Stage
Several topics are drawing attention at this year’s conference, including artificial intelligence, technology adoption, changing agricultural markets and broader economic pressures.
De Jong said members are also discussing how the global economy influences agricultural markets and what recent political developments could mean for the industry.
Another major focus is farmland’s evolution as an investment asset. De Jong said discussions are examining how ownership is changing beyond traditional family ownership structures and how investors view farmland’s potential returns within their broader portfolios.
Data centers have also emerged as a significant topic. De Jong said a conference session dedicated to the issue drew a standing-room-only audience.
The discussion included land use, property valuation, property rights and the impact of development on local communities.
Land Ownership Transitions Create New Challenges
De Jong said agriculture is entering a significant period of land and wealth transition as farmland changes hands and families decide the future of their property.
Those decisions often involve more than financial considerations. Family legacy, personal responsibility, and long-term goals can all influence how landowners approach ownership transitions.
She said professional farm managers, consultants, and rural appraisers can offer an objective perspective when emotions and family dynamics make decisions harder.
A trusted third party can offer professional opinions and explain available options to help families navigate those transitions.
Opportunities for Agricultural Professionals
De Jong encouraged people working in agricultural real estate and land management to consider becoming involved with ASFMRA.
The organization provides professional education, accreditation, and standards that help members develop the expertise needed to serve clients in an increasingly complex land market.
She said the industry will continue to change, making it important for professionals to stay informed and prepare for evolving client needs.
“Change is certain, and what we need to be focused on is how we prepare for that change and the changing needs of our clients,” De Jong said.
The conference concludes with a foundation auction supporting education and scholarships, along with opportunities for members to connect and continue learning.
LEARN MORE: www.asfmra.org
