Americans are tightening grocery budgets as food costs stay high.
Circana data shows beef is holding strong, making up more than half of fresh meat sales, which is good news for cattle producers.
Meanwhile, plant-based alternatives are starting to lose ground. In-store branded products are on the rise as shoppers hunt for deals and value.
People are shopping more often but buying less each trip, and many are blending grocery runs with dining out while trying to cut food waste.
Beef demand at the grocery store is not just showing up on the shelves.
Cull cow prices are hitting record highs as tight cattle supplies and strong ground beef demand push markets higher.
The National price for 85% lean cull cow topped $300 per hundred pounds last week.
USDA reports retail ground beef prices also hit record levels in June.
Higher U.S. tariffs on Brazilian beef could mean fewer imports, which helps support domestic cull cow prices.
Producers could now have a choice: sell now or hold cows for next year’s calves. If more cows are slaughtered, it could slow herd rebuilding into 2026.
Higher livestock prices reflect resilient demand, even as disease and herd shifts reshape 2026 supply expectations.
February 10, 2026 04:11 PM
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RFD NEWS Correspondent Frank McCaffrey was in Mission, Texas, where state and federal officials addressed growers and producers at a round table event hosted at a citrus grower’s facility. He shows us how welcome news was all around.
February 10, 2026 12:05 PM
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Top issues facing the beef industry took center stage at CattleCon this year in Nashville.
February 06, 2026 04:58 PM
Representative Henry Cuellar (D-TX), who sits on the U.S. House Appropriations Committee, spoke exclusively with RFD NEWS about what Congress is doing to address screwworm concerns, including funding for a sterile fly production facility in Mexico.
February 06, 2026 12:07 PM
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The U.S. trade deal with Argentina creates new export opportunities for U.S. livestock and crop producers but also raises competitive concerns.
February 06, 2026 10:15 AM
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Policies aimed at ground beef prices may primarily reshape dairy incentives rather than deliver lasting consumer savings.
February 06, 2026 08:00 AM
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