Behind-the-Scenes of WTFCF S4, E5: Splenda Stevia Farms, A New American Industry

Show producer Donna Sanders shares her perspective on filming the latest episode of Where the Food Comes From at Splenda Stevia Farms, a company growing a sweet specialty crop here in the U.S. that is typically imported from overseas.

American imports are massive. Everything from machinery, appliances, furniture, pharmaceuticals and so much more. Yes, we are even getting our prescription drugs from foreign countries. I realize it’s a global economy, but I also know we have to take care of business at home first. I don’t know about you, but for me, dependence on other countries is beyond scary, especially when it comes to our food: If we lose the ability to feed ourselves as a nation, we’re in real trouble.

Can there be such a thing as bringing something back from foreign producers? Short answer – yes.

WTFCF visited Splenda Stevia Farms, owned by Heartland Food Products Group, in Central Florida on May 3 to tell such a story.

By now you are probably wondering, What does Splenda have to do with this topic or with farming? Well, until very recently, there was no production of stevia — a plant-based sweetener — in the U.S. It was all grown in other countries, primarily China. Rather than rely on foreign imports, Heartland Food Products Group has entered the farming business itself with a stevia farm in Central Florida that will supply the plants to create an entirely American industry in partnership with small family farms. In fact, all Splenda products are made in America. Pretty cool. . .

To read all of Where the Food Comes From Producer Donna Sander’s behind-the-scenes perspective on this week’s episode, CLICK HERE.

LATEST STORIES BY THIS AUTHOR:

RFD-TV Markets Expert Tony St. James breaks down the state of agribusiness and harvest progress across the U.S. for the week of Monday, September 15, 2025.
Missouri Cattle RanchHER Alda Owen joined us on Monday’s Market Day Report to talk about the all-new episode of FarmHER + RanchHER, which premieres on Thursday, Sept. 19!
U.S. trade talks with China resume, but meat industry leaders say dealing with shifting demand and market uncertainty is nothing new in this side of the ag sector.
Tariffs are pushing up input costs, with fertilizer prices rising $100 per ton and machinery costs climbing due to steel and parts duties.
Year-round sales of E-15 are another major topic on Capitol Hill, which, according to Rep. Adrian Smith (R-NE), is one issue up for debate this session with significant bipartisan support.
Lawmakers have until September 30 to shore up federal spending for next year, or risk a government shutdown. The Farm Bill is also set to expire the same day.