Behind-the-Scenes of WTFCF S4, E5: Splenda Stevia Farms, A New American Industry

Show producer Donna Sanders shares her perspective on filming the latest episode of Where the Food Comes From at Splenda Stevia Farms, a company growing a sweet specialty crop here in the U.S. that is typically imported from overseas.

American imports are massive. Everything from machinery, appliances, furniture, pharmaceuticals and so much more. Yes, we are even getting our prescription drugs from foreign countries. I realize it’s a global economy, but I also know we have to take care of business at home first. I don’t know about you, but for me, dependence on other countries is beyond scary, especially when it comes to our food: If we lose the ability to feed ourselves as a nation, we’re in real trouble.

Can there be such a thing as bringing something back from foreign producers? Short answer – yes.

WTFCF visited Splenda Stevia Farms, owned by Heartland Food Products Group, in Central Florida on May 3 to tell such a story.

By now you are probably wondering, What does Splenda have to do with this topic or with farming? Well, until very recently, there was no production of stevia — a plant-based sweetener — in the U.S. It was all grown in other countries, primarily China. Rather than rely on foreign imports, Heartland Food Products Group has entered the farming business itself with a stevia farm in Central Florida that will supply the plants to create an entirely American industry in partnership with small family farms. In fact, all Splenda products are made in America. Pretty cool. . .

To read all of Where the Food Comes From Producer Donna Sander’s behind-the-scenes perspective on this week’s episode, CLICK HERE.

LATEST STORIES BY THIS AUTHOR:

Danny Munch of the American Farm Bureau joined us to discuss USDA’s latest farm income forecast, revisions to prior estimates, and what the updated data means for farmers heading into 2026.
HHS Secretary Robert Kennedy calls on cattle producers to retain breeding cows while Ivomec receives emergency authorization to prevent New World screwworm.
SharkFarmer host Rob Sharkey takes us on a tour of the John Deere showcase on the trade show floor of CattleCon 2026 in Nashville.
Twisted Skillet’s Cantina Peanuts are a crispy bar snack made with raw Spanish peanuts, fried up with garlic, chile de árbol, and crunchy tortilla bits, creating a classic, savory Mexican “botana” or appetizer.
Ranchbot Monitoring Solutions provides remote water-monitoring technology to help ranchers manage livestock water more efficiently.
Jones Hamilton Company shares insights on herd health, efficiency, and innovation for cattle producers this year at NCBA CattleCon in Nashville.