Behind-the-Scenes of WTFCF S4, E5: Splenda Stevia Farms, A New American Industry

Show producer Donna Sanders shares her perspective on filming the latest episode of Where the Food Comes From at Splenda Stevia Farms, a company growing a sweet specialty crop here in the U.S. that is typically imported from overseas.

American imports are massive. Everything from machinery, appliances, furniture, pharmaceuticals and so much more. Yes, we are even getting our prescription drugs from foreign countries. I realize it’s a global economy, but I also know we have to take care of business at home first. I don’t know about you, but for me, dependence on other countries is beyond scary, especially when it comes to our food: If we lose the ability to feed ourselves as a nation, we’re in real trouble.

Can there be such a thing as bringing something back from foreign producers? Short answer – yes.

WTFCF visited Splenda Stevia Farms, owned by Heartland Food Products Group, in Central Florida on May 3 to tell such a story.

By now you are probably wondering, What does Splenda have to do with this topic or with farming? Well, until very recently, there was no production of stevia — a plant-based sweetener — in the U.S. It was all grown in other countries, primarily China. Rather than rely on foreign imports, Heartland Food Products Group has entered the farming business itself with a stevia farm in Central Florida that will supply the plants to create an entirely American industry in partnership with small family farms. In fact, all Splenda products are made in America. Pretty cool. . .

To read all of Where the Food Comes From Producer Donna Sander’s behind-the-scenes perspective on this week’s episode, CLICK HERE.

LATEST STORIES BY THIS AUTHOR:

FWSSR Communications Director Matt Brockman discusses the event’s competitions, safety preparations, and family-friendly activities during the opening weekend.
From Junior Heifer Shows to Mustang Magic competitions, the 23-day event brings together 4-H and FFA participants, livestock enthusiasts, and families to celebrate North Texas’ rich Western heritage.
CLAAS Senior Vice President for the Americas Region Eric Raby joined us to preview the new docuseries “CLAAS: Made for More,” premiering tonight at 9 PM ET only on RFD-TV.
Dairy farmer and Discover Ag co-host Tara Vander Dussen joined us to discuss the Whole Milk for Healthy Kids Act, her experience at the signing, and what’s next for her family and farm.
The Farm Bureau is making an urgent call to Congress for more farm support. Colton Lacina with Farmers National Company joined us to discuss farmland values and how market dynamics for the year ahead reflect stabilization rather than collapse.
Analysts say a Supreme Court decision on tariffs could reshape protein markets, strain U.S.-China trade, and force farmers to rethink global demand strategies.
Wayne Cockrell with the Texas and Southwestern Cattle Raisers Association joined us to discuss preparedness, producer awareness, and the industry’s response to New World screwworm concerns.