Booming Beef! The industry is confident in continued prosperity with the next generation

With domestic prices hitting record highs and global demand on the rise, the cattle industry is experiencing its strongest markets in decades.

The Farm Monitor takes us on a journey to explore how the next generation is leveraging this momentum to drive the industry forward.

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Agriculture Shows
A few years ago, the Stoney Ridge Farmer moved from a 1/3-acre lot in the city to a 150-acre farm nestled in the foothills of the Blue Ridge Mountains of North Carolina.
Cole Sonne is a fourth-generation farmer living in Southeastern South Dakota. His family farm raises Black Angus bulls and grows alfalfa, grass, hay, corn, and soybeans. Cole says, “I make these videos for your entertainment (and for my own, as well)!”
How Farms Work is a family-friendly YouTube channel that showcases beef and crop farms located in Southwestern Wisconsin. Equipment operation, techniques, and farming strategies are all first-hand accounts given by Ryan, an Agriculture Business major whose family runs these farms.
Misilla is the host of Learn to Grow and The Crafty Mom on YouTube. A Pacific Northwest mother of four who is passionate about organic gardening, sustainable living, homesteading, and education, her videos and social media posts consist of gardening, outdoor recreation, healthy living, crafts, science experiments, DIY projects, and delicious recipes.