Booming Beef! The industry is confident in continued prosperity with the next generation

With domestic prices hitting record highs and global demand on the rise, the cattle industry is experiencing its strongest markets in decades.

The Farm Monitor takes us on a journey to explore how the next generation is leveraging this momentum to drive the industry forward.

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“It’s a falsehood to call beef from another country ‘Product of the USA.’”
“I don’t think we’re going to see cattle coming across the border at all because of that increase in their cases in Mexico.”
This special program, presented in partnership with Nationwide Agribusiness, premieres on Monday, Sept. 1, at 6 PM ET, only on RFD-TV and RFD-TV Now.

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