FarmHER + RanchHER is sponsored by:

California Broccoli FarmHER Shines in New Episodes This Fall

Let’s meet FarmHER Katie Hitchcock, a Salinas Valley, Calif.-based sweet baby broccoli producer. She stars in an episode of the FarmHER, which returns to RFD-TV this September.

RFD-TV’s popular series FarmHER is back this fall with another round of all-new episodes, starting next Tuesday, Sept. 3, at 9 PM ET.

Let’s hear from one of those FarmHERs, Kate Hitchcock, who stars in an upcoming episode, transporting viewers to Salinas, California, a.k.a. the “Salad Bowl Capital,” where Hitchcock farms sweet baby broccoli.

Kate joined us Tuesday on Market Day Report to share stories from the show’s filming and insights into her work on her family’s farming operation, American Farms.

Danny Sights and her father, Mike Hitchcock, established the farm in the 1980s, and they remain actively involved today, along with another partner, David Gil, and second-generation family members like Kate.

Today, Kate leads a team specializing in cultivating sweet baby broccoli and broccoli, managing everything from planting schedules to harvest operations. She spoke fondly of her farming roots and the tight-knit agricultural community in Salinas Valley.

“The Salinas Valley is a very special community — everyone in ag is very tight-knit — just a very great group of people,” Kate said in her interview with RFD-TV’s own Suzanne Alexander. “Here in the Salinas Valley, a lot of this is built on relationships. We are so thankful for the relationships that we have — not only a lot of my relatives are involved in the farm — however, with the shippers as well. We are very thankful for those.”
FarmHER Kate Hitchcock

Kate’s upcoming episode will air later in the season. The FarmHER crew observes Kate and her team, offering a behind-the-scenes look at daily life on a specialty crop operation. Despite initial nerves about being on camera, Kate praised the Farm Her crew, led by host Kirby Schnoor, for making the experience enjoyable.

Don’t miss the fall premiere of FarmHer on September 24th, airing at 9 PM ET only on RFD-TV — to catch FarmHER Stories like Kate’s, Kentucky beef FarmHER Moriah Hunter, and many more!

Related Stories
John Deere’s Sarah Daniels previews her appearance on the latest episode of Dirt Diaries, where she shares more about her career, experiences, and the importance of maintaining a positive attitude through challenges.
Mamie Brown McKee, owner of Tucker Brown Boutique, joins us ahead of her appearance on Dirt Diaries to share her family history behind the business, its evolution over nearly four decades, and how she helps the Western spirit alive.
Soda discusses her upcoming appearance on the Dirt Diaries podcast with host Kirbe Schnoor about mental health advocacy and Nationwide’s efforts to support the next generation of agriculture leaders.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Farm CPA Paul Neiffer explains how sequestration reduces ARC and PLC payments by 5.7 percent and what farmers should know when planning for payments.
A new insurance option aims to help alfalfa farmers manage risk as the industry seeks more support in federal agriculture programs.
USDA Under Secretary Richard Fordyce explains new crop insurance changes, including payment flexibility and expanded prevented planting coverage.
The Farm Bureau is encouraging officials to strengthen the USMCA agreement while ensuring U.S. producers continue to have reliable access to key North American markets.
Shaun Haney provides an update as U.S.-Canada trade talks continue ahead of an August 19 deadline, with leaders negotiating tariffs, metals trade, and potential impacts on agriculture.
The Senate Agriculture Committee’s failure to advance the bill means negotiations will continue as lawmakers look for a path forward before the end of the year.