FarmHER + RanchHER is sponsored by:

California Broccoli FarmHER Shines in New Episodes This Fall

Let’s meet FarmHER Katie Hitchcock, a Salinas Valley, Calif.-based sweet baby broccoli producer. She stars in an episode of the FarmHER, which returns to RFD-TV this September.

RFD-TV’s popular series FarmHER is back this fall with another round of all-new episodes, starting next Tuesday, Sept. 3, at 9 PM ET.

Let’s hear from one of those FarmHERs, Kate Hitchcock, who stars in an upcoming episode, transporting viewers to Salinas, California, a.k.a. the “Salad Bowl Capital,” where Hitchcock farms sweet baby broccoli.

Kate joined us Tuesday on Market Day Report to share stories from the show’s filming and insights into her work on her family’s farming operation, American Farms.

Danny Sights and her father, Mike Hitchcock, established the farm in the 1980s, and they remain actively involved today, along with another partner, David Gil, and second-generation family members like Kate.

Today, Kate leads a team specializing in cultivating sweet baby broccoli and broccoli, managing everything from planting schedules to harvest operations. She spoke fondly of her farming roots and the tight-knit agricultural community in Salinas Valley.

“The Salinas Valley is a very special community — everyone in ag is very tight-knit — just a very great group of people,” Kate said in her interview with RFD-TV’s own Suzanne Alexander. “Here in the Salinas Valley, a lot of this is built on relationships. We are so thankful for the relationships that we have — not only a lot of my relatives are involved in the farm — however, with the shippers as well. We are very thankful for those.”
FarmHER Kate Hitchcock

Kate’s upcoming episode will air later in the season. The FarmHER crew observes Kate and her team, offering a behind-the-scenes look at daily life on a specialty crop operation. Despite initial nerves about being on camera, Kate praised the Farm Her crew, led by host Kirby Schnoor, for making the experience enjoyable.

Don’t miss the fall premiere of FarmHer on September 24th, airing at 9 PM ET only on RFD-TV — to catch FarmHER Stories like Kate’s, Kentucky beef FarmHER Moriah Hunter, and many more!

Related Stories
Rupa Mehta discusses her journey from New York City to rural Pennsylvania and her work telling stories about farm mental health, safety, and agriculture.
Next Tuesday on Dirt Diaries, LOVLEI Ranch founder Robin Hoffman Haack discusses working in the family business, entrepreneurship, Western fashion, her love of horses, and following her dreams.
RanchHER Martha Santos shares her experience and perspective with FarmHER+ RanchHER’s Kirbe Schnoor on the new episode of the Dirt Diaries podcast, available Tuesday on all podcast platforms.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

A federal court ruled FSA cannot use an internal handbook to create eligibility restrictions for county committee candidates that are not supported by law or regulation.
New IRS guidance clarifies tax deferral rules for qualifying farmland sales, including requirements for sellers and buyers and limits on installment sales.
Golden Harvest is introducing five new DuraStack and DuraStack-Viptera corn hybrids for 2027, offering new options for corn rootworm and insect management.
Shaun Haney says U.S.-Canada trade tensions have entered a “slow roll,” leaving businesses and farmers uncertain about the future of USMCA.
Nationwide Agribusiness says harvest is a good time for farmers and ranchers to review fire, wind, hail and equipment risks across their operations.
Purdue’s Ag Economy Barometer shows farmer sentiment fell 12 points in September, with input costs as the top concern for a record 52 percent of respondents.
USDA Food Safety Under Secretary Dr. Mindy Brashears explains efforts to expand small processor access, modernize inspection, and improve competition.
Deputy Agriculture Secretary Stephen Vaden explains USDA’s pilot to measure Salmonella levels throughout poultry slaughter and processing.
USDA Deputy Secretary Stephen Vaden discusses a $180 million seed initiative, fertilizer supply, biofuels, exports, and the outlook for farmers.
Superior Livestock’s Sidney Schmidt discusses fall calf marketing, emphasizing health programs, genetics, and stress management as buyers evaluate cattle.
HTS Commodities’ Lewis Williamson discusses falling crop conditions, harvest progress and what USDA’s Friday WASDE report could mean for markets.
Fred Nichols explains how crop residue can provide valuable nutrients and help protect soil, but farmers need to consider how to make those nutrients available for the next crop.