CattleCon 2026: New Holland — Boosting Efficiency and Feed Quality

New Holland VP Ryan Schaefer shares insights into the brand’s legacy and innovations that support U.S. cattle producers.

NASHVILLE, TENN. (RFD NEWS) — Equipment may not get the spotlight, but it is essential on the ranch. This year at CattleCon 2026, New Holland is showcasing how its tractors, balers, and other machinery help producers boost efficiency and feed quality.

RFD News’ own Kirbe Schnoor caught up with New Holland North America Vice President Ryan Schaefer to learn what producers should watch for this year and how the brand’s heritage continues to support ranchers.

Related Stories: CattleCon 2026
Premieres on Wednesday, April 1, 2026, at 7:30 PM ET
This year at CattleCon 2026, RFD Network’s Kirbe Schnoor caught up with Donna Emick from Pneu-Dart to get her perspective on why education, safety, and accountability matter in the field.
Wed, 2/25/26 – 7:30 PM ET
Phibro’s Medicated feed additives are helping cattle strive right from the very start.
Kevin Charleston of Specialty Risk Insurance discusses the importance of grain bin safety and joint efforts with Nationwide to provide farmers and first responders with access to critical, life-saving rescue tubes.
Nationwide highlights expanded insurance options for cattle operations and their company initiatives to promote grain bin safety and support women in agriculture.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Tidal Grow’s Align-N system delivers urea nitrogen directly to leaves, improving nutrient efficiency and boosting crop yields for farmers.
Farmers this year will finally be able to update their base acres with the USDA, something that experts warn must be done with complete accuracy.
“Cow goggles” are helping farmers experience cattle vision in real time, offering new tools to reduce stress, improve movement, and enhance livestock management.
Fewer interruptions could translate to improved efficiency—and fewer costly delays when timing matters most.
K-State’s Dr. Gregg Ibendahl breaks down the impacts of the Middle East ceasefire on energy markets and input costs, and what farmers should watch in the weeks ahead.
CME Group Executive Director of Ag Research Fred Seamon discusses the recent rise in farmer sentiment highlighted in the March Ag Economy Barometer report.
Agriculture Shows
This high-yield corn contest showcases real-life Corn Warriors dealing with elements that every farmer knows well. Get an authentic look at what it takes to compete in a high-yield corn contest, and see who will take the title of Corn King.
As the trusted voice of the U.S. cattle and beef industry, the National Cattlemen Beef Association strives to share timely, relevant news. NCBA’s “Cattlemen to Cattlemen” is the leading TV show for beef producers to receive cattle industry news, education, and information.
America’s Heartland brings positive, heartfelt stories about American agriculture to viewers in both urban and rural areas.
Hosted by Pam Minick, “The American Rancher” focuses on the people and places that make ranching an American lifestyle. This half-hour magazine format series features livestock producers and their ranches, animals, and ranching practices.