Celebrity Campaign Aims to Get 1 Million New Gardeners

Million Gardens Movement promotional ads

Harrison Ford, Zooey Deschanel, and other celebrities have lent their support to an effort started by Kimbal Musk (Elon Musk’s brother) and Frank Giustra (former owner and publisher of Modern Farmer magazine) that aims to get 1 million new gardeners growing their own food.

Launched on March 20 (The Vernal Equinox, or first day of Spring), the Million Gardens Movement charitable and educational initiative has already given away 5,000 “Little Green Gardens” – kits that will enable even the most space-constrained urban dwellers to start growing their own food.

In the hopes of “helping to overcome food insecurity and improving food literacy across America,” Musk and Giustra also began the organization as a response to the trauma of the COVID pandemic, citing the fact that over 9 million Americans started gardening in 2020 as evidence of the many benefits, both tangible and intangible, that gardening affords.

The organization’s blog offers a wealth of recipes, how-to guides, and other resources for those looking for advice for their new “green thumb” efforts.


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