Marketing and Checkoff
The National Milk Producers Federation says AI adoption continues expanding both inside and outside the barn.
Alan Bjerga with the National Milk Producers Federation shares how teens are helping fuel stronger demand for traditional U.S. dairy products.
Total cash receipts from marketings of cattle, calves, hogs, and pigs climbed by 18% in 2025 to $165 billion.
Farmers still earn only a small share of consumer food spending, even as post-farm costs continue to take most of the dollar.
Higher input costs are making flexible marketing plans and updated break-even targets more important.
Pork Industry Unites Behind National Strategy to Protect the U.S. Swine Herd and Boost Profitability
Meredith Petersen joined us to discuss the National Swine Health Strategy, how it was developed through industry collaboration, potential challenges ahead, and its expected benefits for pork producers.
Tasting events in Ghana highlight potential for new export markets
Alan Bjerga with the National Milk Producers Federation discusses how stewardship is driving efficiency, profitability, and competitiveness in the dairy industry.
Aris Georgiadis with Dairy Management Inc. joined us to discuss the “Dairy Does More” campaign and how it is working to boost demand for dairy.
USDA Undersecretary Dr. Mindy Brashears provides more insight on the updated “Product of USA” label campaign and the USDA’s goals for both consumers and producers.