Marketing and Checkoff
Hog producers face a demand-driven market where improving consumption may matter more than reducing current pork supplies.
National Pork Board past president Dr. Gordon Spronk says ground pork can connect with younger consumers because of its affordability and versatility, which suit everyday meals and gatherings.
Kam Quarles, CEO of the National Potato Council, discussed the USDA funding and its potential value for potato growers and the broader specialty crop industry.
Charly Cummings of Superior Livestock discusses strong buyer demand, cattle market trends, and fall weaning and marketing decisions for ranchers.
Farmers are weighing marketing opportunities as high input costs continue to pressure margins.
Wet weather is delaying harvest in Alberta, Saskatchewan, and Manitoba, threatening wheat and cereal quality, raising drying costs, and risking field compaction next season.
U.S. cotton prices and demand are showing signs of improvement, but slow marketing remains a concern as the new crop approaches.
Sen. Cindy Hyde-Smith of Mississippi discusses the Farm Bill and the issues she expects lawmakers to address as the legislation moves forward.
Superior Livestock’s Bailey Ballou discusses cattle market volatility, the Fall Calf Run, and marketing opportunities for producers.
AEM’s Kip Eideberg says the campaign includes television, digital, and out-of-home advertising, along with a website providing information on the industry’s impact nationally and across all 50 states.