Marketing and Checkoff
The United Soybean Board says innovation across a range of product development sectors continues to drive demand for soybean oil — from asphalt and sneakers to asphalt and animal feed.
The Pennsylvania Dairymen’s Association joins us to share their “Milkshakes on the Moo-ve” campaign and statewide dairy outreach during National Dairy Month.
Farmers may need flexible marketing plans as tighter supplies and uncertain demand heighten price risks for corn and soybeans.
United Sorghum Checkoff’s Lanier Dabruzzi joins us to discuss National Sorghum Month, consumer awareness, and the increasing demand for sorghum used in gluten-free snacks.
Libby Lovig with Nevada Dairy Farmers discusses the “From Our Herd to Yours” campaign, National Dairy Month, and consumer outreach.
The National Milk Producers Federation says AI adoption continues expanding both inside and outside the barn.
For more than 70 years, The Pancake Shop has served sausage supplied by the Hawthorn family’s meat operation.
National Pork Board’s Andy Tauer discusses the growing popularity of the Boston Butt Pork Burger and key topics at the USMEF Spring Conference.
Alan Bjerga with the National Milk Producers Federation shares how teens are helping fuel stronger demand for traditional U.S. dairy products.
Total cash receipts from marketings of cattle, calves, hogs, and pigs climbed by 18% in 2025 to $165 billion.