Marketing and Checkoff
Alan Bjerga with the National Milk Producers Federation shares how teens are helping fuel stronger demand for traditional U.S. dairy products.
Higher input costs are making flexible marketing plans and updated break-even targets more important.
Pork Industry Unites Behind National Strategy to Protect the U.S. Swine Herd and Boost Profitability
Meredith Petersen joined us to discuss the National Swine Health Strategy, how it was developed through industry collaboration, potential challenges ahead, and its expected benefits for pork producers.
Tasting events in Ghana highlight potential for new export markets
Alan Bjerga with the National Milk Producers Federation discusses how stewardship is driving efficiency, profitability, and competitiveness in the dairy industry.
Aris Georgiadis with Dairy Management Inc. joined us to discuss the “Dairy Does More” campaign and how it is working to boost demand for dairy.
USDA Undersecretary Dr. Mindy Brashears provides more insight on the updated “Product of USA” label campaign and the USDA’s goals for both consumers and producers.
Rancher and Americans for Prosperity Director Tyler Lindholm breaks down the Wyoming Food Freedom Act, clarifies licensing questions, and discusses the future of local agriculture in the state.
Jose de Jesus explains the National Pork Board’s new campaign, “Taste What Pork Can Do,” which aims to build long-term engagement with Millennial and Gen-Z consumers.
Education efforts give visitors a closer look at dairy farming at the Rodeo Austin Livestock Show with the help of a cute cow named Lucy.