CHICAGO (RFD NEWS) — The Dairy Checkoff is working to build demand by reshaping how consumers think about dairy foods through a new campaign focused on nutrition and a fresh, humorous approach.
Aris Georgiadis with Dairy Management Inc. joined us on Friday’s Market Day Report for a closer look at the “Dairy Does More” campaign.
In his interview with RFD NEWS, Georgiadis explains how the campaign highlights dairy’s health and wellness benefits while using humor to better connect with today’s consumers. He also outlines the platforms where the campaign is running and the response it has received so far.
Looking ahead, Georgiadis discusses the effort’s long-term goals and how it aims to drive stronger demand for dairy products.
Related Stories
William Clark Green joins us to discuss Cotton Fest, the High Cotton Relief Fund, and the role of music and community in supporting Texas agricultural producers.
Corey Geiger joined us to discuss his career in the dairy industry, receiving the Holstein Association USA Distinguished Leadership Award, priorities for young producers, and major takeaways from the National Holstein Convention.
Huma says growers are placing greater emphasis on intensive management as soybean production continues to evolve
State President Riley Farris reflects on a year of service as thousands of members prepare to gather in Fort Worth.
