DURANT, OKLA. (RFD-TV) — Choctaw Ranches is combining generations of agricultural tradition with modern land management, cattle production, and traceability as it prepares to bring its beef products more directly to consumers.
Marshall Wright, senior director of commerce marketing for Choctaw Ranches, joined Market Day Report to preview an upcoming episode highlighting the operation’s agricultural heritage, conservation practices and plans to expand its beef brand.
Heritage Guides Land Management
In his conversation with RFD-TV, Wright said the episode connects three key elements of Choctaw Ranches: the Choctaw people’s agricultural heritage, the stewardship practices used on the ranches today, and the operation’s future.
He said respect for the land and the knowledge passed down through generations continue to guide decisions about agriculture and natural resources.
Those efforts include forestry management, grazing practices, and conservation. Wright also pointed to the Choctaw Nation’s Tribal Conservation Council as part of its broader approach to natural resource management.
“When we take care of the land, then the land is going to produce for us as well,” Wright said.
He said the ranches apply those principles through the daily work of their ranching, forestry, and land management teams.
Technology Connects Consumers With Their Beef
Wright said healthy, productive land is the foundation for healthy cattle and quality beef. Maintaining that foundation requires decisions that protect the land’s ability to support future generations.
Choctaw Ranches also uses technology, data, and modern analytics to track animals throughout their life cycles.
Wright said source-verified traceability helps the operation provide consumers with information about where their beef comes from and how it was raised.
He added that partnerships with processors and other businesses are important to maintaining consistent practices throughout the production process.
Wright said the goal is to connect consumers not only with the finished product, but also with the land and people behind it.
Building the Choctaw Ranches Beef Brand
As Choctaw Ranches works to bring its beef directly to consumers, Wright said the operation is focused on quality and whole-animal utilization.
Rather than concentrating only on popular cuts such as steaks, the ranch wants to find value across the animal, including roasts, ground beef, and other products.
Wright said that approach could introduce consumers to cuts and products they might not typically purchase.
The operation already works with local retail partners and has beef featured on several restaurant menus. It is also developing an e-commerce platform that Wright said is planned to launch after the first of the year.
The online initiative is expected to give customers additional ways to purchase Choctaw Ranch’s beef, including quarter-, half- and whole-beef freezer packages and curated subscription boxes.
Wright said the operation is also exploring products such as its own beef tallow and beef broth, extending its focus on whole-animal utilization.
Looking Ahead
Wright said the goal is to grow the Choctaw Ranches beef brand while remaining connected to the land stewardship and agricultural values that define the operation.
By combining traditional knowledge with modern technology, the ranch aims to maintain productive land, raise quality cattle, and give consumers more opportunities to learn about and purchase its beef.
The special program offers viewers a closer look at the people, practices, and values behind Choctaw Ranches and how the operation is preparing for the future.
Tune in tonight at 7:30 p.m. Eastern on RFD-TV to watch Choctaw Ranches: The Land Comes First, only on RFD-TV and streaming on RFDTV+.
LEARN MORE: choctawranches.com
7:30 PM ET | 6:30 PM CT | 5:30 PM MT | 4:30 PM ET
