SIOUX FALLS, S.D. (RFD-TV) — As consumers look for affordable protein and versatile meal options, ground pork is gaining traction with younger shoppers, offering new opportunities to grow pork demand.
Dr. Gordon Spronk, swine veterinarian, pork producer, and past president of the National Pork Board, joined Market Day Report Weekend to discuss consumer trends, pork’s value at the grocery store, and recipe ideas for fall gatherings and tailgates.
Ground Pork Connects with Younger Consumers
Spronk said older generations continue to consume more pork, while younger consumers are showing interest in different ways of preparing it.
National Pork Board consumer research points to ground pork as one area of growth. Spronk said ground pork dollar sales were up 7% and volume was up 6% year to date at the time of the interview.
He said the trend offers an opportunity to encourage younger shoppers to incorporate more pork into their meals.
Ground pork’s versatility makes it easy to use in a variety of dishes, including tacos and other quick meals.
Pork Offers Flavor and Affordability
With grocery prices on shoppers’ minds, Spronk said pork offers an appealing combination of flavor, versatility and affordability.
He noted that pork generally costs less than beef, making it an option for families looking to serve protein while managing grocery budgets.
Spronk also pointed to the continued interest in protein and health-conscious eating as factors supporting consumer demand.
“The flavor and versatility are all meeting the needs of the current consumer demands,” Spronk said.
The National Pork Board is promoting those qualities through its Taste What Pork Can Do campaign, which encourages consumers to explore the different ways pork can be prepared at home and enjoyed in restaurants.
Pork Recipes for Tailgates and Fall Gatherings
With football and tailgating season underway, Spronk offered several ideas for serving pork at gatherings.
Barbecue baby back ribs are a reliable choice, he said, while pulled pork can be used in tacos for another crowd-friendly option.
For larger groups, he also recommended blended smash pork burgers or burgers made with 93% lean ground pork.
At home, one of Spronk’s favorite preparations is a bone-in crown roast cooked on a Green Egg or ceramic cooker. He said the process takes about an hour and a half to two hours, with the roast sliced tableside for guests.
A Message for Pork Producers
Spronk encouraged producers to celebrate National Pork Month by helping consumers discover what pork can do.
His advice was straightforward: “Celebrate Pork Month, taste what pork can do, and use pork to sell pork and impress your guests.”
He said showcasing pork’s versatility and encouraging people to try new preparations can help connect consumers with the product and support demand.
