MEMPHIS, Tenn. (RFD NEWS) — New challenges could limit the broiler industry’s ability to maintain recent production growth, even as consumer demand for chicken continues to rise. A new report from CoBank notes that while chicken demand has been on a decades-long upward trend, opportunities to increase output are becoming more constrained.
Brian Earnest, animal protein economist with CoBank, joined us on Thursday’s Market Day Report to discuss the findings.
In his interview with RFD NEWS, Earnest outlined what has driven long-term growth in consumer demand for chicken and how the broiler industry has historically kept pace with that demand. He also addressed concerns about the obstacles the industry may face if demand continues to climb, particularly in expanding production.
Earnest also touched on whether value-added products, such as chicken strips and nuggets, will remain a key growth area for chicken sales going forward.
Rodeo Austin exhibitor reflects on years of showing and the routines that get her ready for the ring.
March 27, 2026 04:37 PM
·
SoilView’s Chris Nelson explains why soil testing is essential, how it enhances nutrient management, and why growers should focus on data-driven strategies to guide planting and fertilization this year.
March 27, 2026 04:16 PM
·
Corn Refiners Association VP Kristy Goodfellow offered insight into the Feeding the Economy Report’s key findings, showing the breadth of agriculture’s economic impact and the challenges ahead.
March 27, 2026 03:32 PM
·
Exhibitor Camdyn Neuman reflects on family and the life lessons learned through showing cattle at the Rodeo Houston Livestock Show.
March 27, 2026 03:19 PM
·
Rodeo Austin exhibitor reflects on years of experience and the bond formed through training difficult cattle
March 27, 2026 03:16 PM
·
RealAg Radio’s Shaun Haney discusses Canada’s new soil health strategy, its implications for producers, and its potential to support sustainable agriculture in Canada compared to USDA funding for conservation.
March 27, 2026 03:15 PM
·
