MEMPHIS, Tenn. (RFD NEWS) — New challenges could limit the broiler industry’s ability to maintain recent production growth, even as consumer demand for chicken continues to rise. A new report from CoBank notes that while chicken demand has been on a decades-long upward trend, opportunities to increase output are becoming more constrained.
Brian Earnest, animal protein economist with CoBank, joined us on Thursday’s Market Day Report to discuss the findings.
In his interview with RFD NEWS, Earnest outlined what has driven long-term growth in consumer demand for chicken and how the broiler industry has historically kept pace with that demand. He also addressed concerns about the obstacles the industry may face if demand continues to climb, particularly in expanding production.
Earnest also touched on whether value-added products, such as chicken strips and nuggets, will remain a key growth area for chicken sales going forward.
Corn growers are turning to ethanol, E15 expansion, and export markets to help absorb record supplies and stabilize prices. Farm leaders discuss low-carbon ethanol demand, flex-fuel vehicle challenges, input costs, and the role of USMCA as producers look for market relief in the year ahead.
January 20, 2026 02:04 PM
·
The Surface Transportation Board rejects the proposed Norfolk Southern–Union Pacific merger, prompting concerns from agricultural shippers about rail consolidation, service reliability, and higher transportation costs.
January 20, 2026 12:25 PM
·
Congressional leaders signal momentum toward expanded, targeted farm aid to help producers manage losses and cash-flow stress in 2026.
January 20, 2026 11:48 AM
·
Freight volatility and route selection remain critical to soybean export margins and competitiveness.
January 19, 2026 04:00 PM
·
New Resource Makes It Easier for People to Access Data on Rural Development funded Projects in Rural Communities
January 19, 2026 11:50 AM
In a landmark ruling delivered in late 2025, the U.S. Supreme Court significantly narrowed the scope of the National Environmental Policy Act.
January 19, 2026 11:25 AM
·
