Consumers are noticing more “shrinkflation”

It is the kind of inflation food packers hope you did not notice and is called “shrinkflation.”

Manufacturers of many products are subtly shrinking package sizes, but not lowering their prices. If you look closely at the items in your pantry, you might be able to see it.

Some examples: Kleenex has dropped the number of tissues in a box from 65 to 60; Fritos’ party size bags are down nearly three ounces, but still priced the same; and one that a lot of consumers seem to be noticing, is a four-ounce drop in the size of Gatorade bottles.

Shrinkflation is not a new practice, but it tends to get more popular as inflation rises.


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