Cotton Gains Spotlight as U.S.-Vietnam Trade Deal Nears Signature

With the U.S.–Vietnam agreement nearing signature, U.S. cotton, corn, and soybean exporters could lock in new demand lanes just as global supply shifts.

cotton bud with the sunset_Photo by Kelli via AdobeStock_386673555.jpg

A cotton bud framed by a sunset.

WASHINGTON, D.C. (RFD-TV) — In the midst of a critical week of bilateral talks, a Vietnam–United States trade deal is edging closer to finalization, with agriculture at the center.

Delegations from both nations are meeting this week in Washington to advance the framework set out in late October, outlining a “reciprocal, fair and balanced” agreement that keeps U.S. tariffs on Vietnamese goods at 20 percent while granting the U.S. zero-tariff access on certain products.

The agriculture and textile sectors emerge as key leverage points. Vietnam has rapidly increased imports of U.S. cotton, accounting for more than 48 percent of its cotton imports and purchasing some 2.9 million U.S. bales during the 2024/25 marketing year.

With the new trade deal, U.S. cotton exporters may be well-positioned to expand sales into Vietnam’s large textile and apparel manufacturing base, especially if Vietnam secures favorable terms for U.S. goods and streamlines non-tariff barriers. Below the surface, broader ag flows are in motion: Vietnamese firms have signed memorandums of understanding to buy over $2 billion in U.S. agricultural commodities — including corn, wheat, soybean meal, and DDGs.

For U.S. producers and exporters, the deal could open new channels for Diverted demand from China and strengthen feed-grain, cotton, and oilseed product flows to Vietnam. The textile tie-in is especially strong: U.S. cotton’s premium fiber quality and origin transparency give the U.S. a competitive edge as Vietnam works to meet rules-of-origin standards for its apparel exports to key Western markets.

Farm-Level Takeaway: With the U.S.–Vietnam agreement nearing signature, U.S. cotton, corn, and soybean exporters could gain significant access into one of Southeast Asia’s fastest-growing manufacturing markets — locking in new demand lanes just as global supply shifts.
Tony St. James, RFD-TV Markets Specialist
Related Stories
Tennessee Rep. John Rose joined us to pay tribute to his friend and colleague, Rep. Doug LaMalfa, a true Champion of Rural America.
U.S. Department of Health and Human Services Secretary Robert F. Kennedy, Jr. and U.S. Department of Agriculture Secretary Brooke Rollins today released the Dietary Guidelines for Americans, 2025–2030.
China continues to buy U.S. soybeans toward its 12 MMT commitment, as analysts cite data gaps, delivery timing questions, and muted market reaction.
Higher ethanol blend rates translate directly into stronger, more durable corn demand if regulatory momentum holds.
Trade uncertainty—especially regarding soybeans—continues to weigh on future outlooks, even as farm finances and land values remain resilient.
Strong export demand supports feed grain prices, but drought risk and seasonal patterns favor disciplined early-year marketing.
Roger McEowen with the Washburn University School of Law joined us to provide legal insight and context on these issues facing agriculture. Today, he discusses pesticide litigation.
Sen. Deb Fischer reintroduces the HAULS Act to update hours-of-service exemptions and definitions affecting livestock and agricultural haulers. She joins us on Market Day Report to share more about her proposed legislation.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Tight fed supplies shift margin risk to packers, strengthening cattle price leverage but increasing volatility.
Expanding chicken supplies are likely to keep prices under pressure in early 2026 despite steady demand growth.
Prompt removal of Christmas trees and careful handling of decorations reduce winter fire risk during an already high-demand season for emergency services.
Reduced winter placements indicate tighter fed cattle supplies and greater leverage during peak-demand months.
Federal nutrition policy is signaling a stronger demand for whole foods produced by U.S. farmers and ranchers. Consumer-facing guidance favors animal protein, but institutional demand may change little under existing saturated fat limits.
Farmer Bridge payments are being used primarily to reduce debt and protect cash flow, not drive new spending. Curt Blades with the Association of Equipment Manufacturers joined us to provide insight into the ag equipment market and the factors influencing sales.