COVID sparks blueberry demand

Social distancing rules push more consumers to make food at home. According to Kasey Cronquist, president of the U.S. Highbush Blueberry Council, more shoppers are buying blueberries.

Smoothies, pancakes, and even just fresh out of the container, blueberries can be enjoyed in many different ways, and he’s says that consumers are looking to get creative.

“People are turning to our website increasingly to find what you can do with blueberries: what to do with u-pick of the ones purchased at the store, what to do with frozen blueberries, how to make a puree or some sort of dessert,” Cronquist notes. “It’s been really encouraging and it does relate to what the demand has been at the market.”

With blueberry season running from April to late September, u-pick blueberry farms have also become a popular destination for people to get outside and pick their own fruit.

Increase demand for blueberries has created a Blue Wave.

A short, storied history of blueberries in America.

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