HUDSON OAKS, TEXAS (RFD-TV) — Superior Livestock reported strong buyer demand during a live video auction featuring more than 25,000 head of cattle as producers make fall marketing decisions.
Charly Cummings with Superior Livestock said demand has strengthened over the past several sales, while futures prices, weather, and the volume of cattle entering the market remain important factors to watch over the next 30 to 60 days.
Strong Demand for Feeder Cattle
In his interview, Cummings said the auction featured feeder cattle from across the company’s regions, with buyers showing strong interest.
“We’ve seen really, really strong demand from the buyers on the last three to five sales,” Cummings said. “I’d say it’s a little stronger this sale.”
Looking ahead, he said producers should watch futures markets, weather conditions, and the number of cattle coming to market as fall progresses into winter.
Weaning Decisions Matter
Cummings encouraged producers who have not marketed their calves to consider their options, including whether to sell at weaning or retain calves for an additional 60 to 90 days.
“Are you going to go ahead and wean them? Are we going to put that 60- to 90-day wean on them to add some value?” he said.
He also cautioned ranchers against letting market fluctuations dictate their decisions.
“Don’t let these markets control your emotions,” Cummings said. He encouraged producers to get their cattle in front of buyers to help generate competitive bids.
Getting Cattle In Front of Buyers
He said Superior Livestock’s local representatives work with producers in the field and follow market trends, helping ranchers develop a marketing plan as conditions change.
“They can really advise you and get you pointed in the right direction of what you can do as we move forward to get that marketing plan built,” Cummings said.
LEARN MORE: SuperiorLivestock.com
