CHICAGO (RFD NEWS) — The Dairy Checkoff is working to build demand by reshaping how consumers think about dairy foods through a new campaign focused on nutrition and a fresh, humorous approach.
Aris Georgiadis with Dairy Management Inc. joined us on Friday’s Market Day Report for a closer look at the “Dairy Does More” campaign.
In his interview with RFD NEWS, Georgiadis explains how the campaign highlights dairy’s health and wellness benefits while using humor to better connect with today’s consumers. He also outlines the platforms where the campaign is running and the response it has received so far.
Looking ahead, Georgiadis discusses the effort’s long-term goals and how it aims to drive stronger demand for dairy products.
Related Stories
Breakout country music star Austin Williams joined us at RFD-TV Studios to talk about his upbringing, how he started playing music after a back surgery, and his current and upcoming projects.
The FAO Food Price Index for October 2023 is out. Where do global food prices stand, and which categories saw the largest gains?
Experts: Dairy industry outlook could be improving based on strong butter demand, herd number trends
Falling feed costs and strong demand for butter could be good news for dairy farmers looking to get their finances back on track.
