It is full speed ahead for dairy this year.
The Dairy Checkoff has been working to boost sales for the last ten years, and leaders say it has netted a lot of meaningful conversations.
According to Anne Splitstone with Dairy Management, Inc., “Back in 2015, there was a lot of discussion about what should we be doing to really revitalize fluid milk and really focus on slowing the declines that we were seeing. The main goal of pulling together a group of farmers and experts on revitalizing the category was really kind of two fold— How to drive milk as milk and then how to drive milk as an ingredient in a value-added sort of way. One of the ways was starting a number of partnerships and understanding the power of brands to really drive the category, and that’s where a lot of our partnerships in the fluid milk arena started.”
Protecting the industry has been another factor this year with the introduction of high path avian flu.
NCBA says that producers face threats that consumers have no clue about.
“We continue to face threats every single day from foreign animal diseases and pests that could devastate us as cattle producers, and not only devastate us and our livelihoods but also devastate our ability to put a high-quality protein on the table for American families,” CEO Colin Woodall states.
He says that the best course of action is to have a plan in place, noting it is crucial for the future of U.S. beef production.
Leslee Oden, president of the National Turkey Federation, and Jay Jandrain, CEO of Butterball, joined us in the studio on Monday to discuss the history, significance, and expectations surrounding this year’s presidential turkey pardon.
November 24, 2025 12:04 PM
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According to November’s Cattle on Feed Report, Nebraska now leads the nation in cattle feeding as tighter supplies continue to reshape regional market power and long-term price dynamics.
November 24, 2025 11:47 AM
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Tyson’s closure reflects deep supply shortages in the U.S. cattle industry, tightening packing capacity, weakening competition, and signaling more volatility ahead for cow-calf producers and feedyards.
November 21, 2025 07:02 PM
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Screwworm.gov has targeted resources for a wide range of stakeholders, including livestock producers, veterinarians, animal health officials, wildlife professionals, healthcare providers, pet owners, researchers, drug manufacturers, and the general public.
November 21, 2025 02:09 PM
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Sen. Roger Marshall discusses the Senate’s unanimous passage of the Whole Milk for Healthy Kids Act and what expanded milk options could mean for students and dairy farmers. Industry groups say it is a win for student nutrition and dairy producers.
November 21, 2025 01:19 PM
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Crop producers face tightening credit and lower incomes, while strong cattle markets continue to stabilize finances in livestock-heavy regions.
November 21, 2025 11:58 AM
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