It is full speed ahead for dairy this year.
The Dairy Checkoff has been working to boost sales for the last ten years, and leaders say it has netted a lot of meaningful conversations.
According to Anne Splitstone with Dairy Management, Inc., “Back in 2015, there was a lot of discussion about what should we be doing to really revitalize fluid milk and really focus on slowing the declines that we were seeing. The main goal of pulling together a group of farmers and experts on revitalizing the category was really kind of two fold— How to drive milk as milk and then how to drive milk as an ingredient in a value-added sort of way. One of the ways was starting a number of partnerships and understanding the power of brands to really drive the category, and that’s where a lot of our partnerships in the fluid milk arena started.”
Protecting the industry has been another factor this year with the introduction of high path avian flu.
NCBA says that producers face threats that consumers have no clue about.
“We continue to face threats every single day from foreign animal diseases and pests that could devastate us as cattle producers, and not only devastate us and our livelihoods but also devastate our ability to put a high-quality protein on the table for American families,” CEO Colin Woodall states.
He says that the best course of action is to have a plan in place, noting it is crucial for the future of U.S. beef production.
The National Cattlemen’s Beef Association and Public Lands Council published a joint press release regarding the advancement of legislation to delist the Mexican Gray Wolf from the Endangered Species Act.
January 23, 2026 05:05 PM
Placements and marketings beat expectations, but declining on-feed totals and feeder constraints keep the supply story supportive for cattle prices into 2026. Dr. Derrell Peel, with Oklahoma State University, joined us to break down cattle-on-feed numbers and provide his broader market outlook.
January 23, 2026 04:40 PM
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USDA Rural Development Director for Kentucky, Travis Burton, joined us to discuss the Princeton facility (formerly Porter Road Meats), now backed by the USDA, and its role in expanding domestic meat processing capacity.
January 23, 2026 03:39 PM
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Nearly everyone in the South Texas ag community appears extremely worried about the potential of a New World screwworm epidemic, according to a local veterinarian. RFD NEWS Correspondent Frank McCaffrey reports.
January 23, 2026 11:56 AM
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Brian Earnest, an animal protein economist with CoBank, shares insights into current demand trends and the challenges facing broiler production.
January 22, 2026 06:34 PM
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Jack Hubbard, with the Center for the Environment and Welfare, shares context and perspective on the controversial letter about Prop 12 circulating in Washington and how a review shows it misled the public.
January 22, 2026 06:25 PM
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