Every ag operation can benefit from understanding the data behind it, and dairy leaders say it is that information that helps producers make the best decisions.
“Data drives decisions, right? And the thing of it is, when you can have real-time data, what’s going on in your farm, and how you analyze that and respond to that is critical. We never had those tools before, and I think the dairy farmers of the past would have never dreamed that we have to have this, but how do you keep in front of it? How do you keep relevant? How do you afford this? What’s the ROI on this technology, and who on the farm has the time to do it? So, I think there are a lot of great questions that are being asked. But again, I mean, at least we have options, right? I mean, this is all positive stuff, and that’s why the new generation of dairy farmers will eat this up and take that to the highest level possible on their farms,” said Tim Trotter, CEO of Edge Dairy Cooperative.
Trotter warns that too much data can be challenging for some farmers. He says it all comes down to which information is actually relevant and can add value to the bottom line.
USDA Farmer Bridge Assistance payments could begin this weekend as producers face tight margins, shifting acreage expectations, cattle herd contraction, and growing pressure for a stronger farm safety net.
February 26, 2026 12:11 PM
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Nick Westgerdes of the American Society of Farm Managers & Rural Appraisers breaks down farmland values, rental rates, and sales trends in Illinois, while previewing the upcoming land values conference for 2026.
February 25, 2026 02:59 PM
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Analysts warn the closed U.S.-Mexico border is straining cattle supplies and packing capacity. StoneX and USDA data point to long-term industry shifts.
February 25, 2026 12:37 PM
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Michael Kelsey of the Oklahoma Cattlemen’s Association joined us with the latest on the Oklahoma wildfires, recovery efforts for ranchers, and the role agriculture leaders are playing in supporting rural communities.
February 25, 2026 12:13 PM
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High beef prices are squeezing South Texas restaurants, but Texas Farm Bureau says consumer demand remains strong despite record costs.
February 25, 2026 11:12 AM
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Alan Bjerga of the National Milk Producers Federation discusses the Dairy Margin Coverage program, recent improvements, and what producers need to know ahead of this week’s enrollment deadline.
February 24, 2026 03:01 PM
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