Every ag operation can benefit from understanding the data behind it, and dairy leaders say it is that information that helps producers make the best decisions.
“Data drives decisions, right? And the thing of it is, when you can have real-time data, what’s going on in your farm, and how you analyze that and respond to that is critical. We never had those tools before, and I think the dairy farmers of the past would have never dreamed that we have to have this, but how do you keep in front of it? How do you keep relevant? How do you afford this? What’s the ROI on this technology, and who on the farm has the time to do it? So, I think there are a lot of great questions that are being asked. But again, I mean, at least we have options, right? I mean, this is all positive stuff, and that’s why the new generation of dairy farmers will eat this up and take that to the highest level possible on their farms,” said Tim Trotter, CEO of Edge Dairy Cooperative.
Trotter warns that too much data can be challenging for some farmers. He says it all comes down to which information is actually relevant and can add value to the bottom line.
UNL Extension’s Troy Walz discusses the Nebraska Ranch Practicum, where sessions are held, how producers can get involved, and what ranchers can gain from participating in the program.
February 24, 2026 01:16 PM
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The Ranger Road Fire in the Oklahoma Panhandle is now 65% contained after burning nearly 300,000 acres over the past week. Kevin Charleston of Specialty Risk Insurance Agency discusses wildfire recovery, livestock insurance considerations, and the importance of preparedness for producers across the Southern Plains.
February 24, 2026 12:28 PM
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Higher output keeps milk supplies ample, reinforcing expectations for softer dairy prices even as feed costs remain favorable.
February 24, 2026 07:30 AM
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Singer-songwriter and RanchHER Clare Dunn reflects on the importance of National FFA Week, her time in FFA, and her commitment to advocating for agriculture and rural issues.
February 23, 2026 02:15 PM
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Border closures tied to the threat of New World Screwworm continue to stall Mexican fed cattle imports, tightening U.S. feeder cattle supplies over time — triggering feedlot closures that hinder herd rebuilding efforts, threaten the beef supply chain, and shrink production while consumer prices stay elevated.
February 23, 2026 01:40 PM
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Ranger Road Fire has burned 283,000 acres across Kansas and the Oklahoma Panhandle and is nearing containment, as ranchers begin assessing cattle and infrastructure losses as they look toward recovery.
February 23, 2026 11:08 AM
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