Dollar General and Midwest Dairy team up to promote milk sales

A new partnership will allow Midwest Dairy to connect with consumers in a new way, and they are doing it through a store that is likely just minutes from your home!

“Dollar General is the number two grocery destination in the United States behind only Walmart and has a national footprint of over 19,000 stores in 47 states. 75 percent of Americans live within five miles of Dollar General location. And, as we’re all aware, inflation is really kind of pushing more consumers than ever to make price-conscious food purchases, so this partnership with Dollar General will allow checkoff to meet consumers where they are shopping: the Dollar Store channel,” says Martha Kemper.

The partnership will help increase awareness and sales with strategically placed signs in stores now through January 14th.