Even this leading sports nutritionist understands the importance of delicious, high-protein dairy

Delicious, high-protein milk and dairy products remain among the building blocks of healthy nutrition.

That is true for people of all ages and activity levels, including athletes.

Holstein Association USA’s Bob Cervera introduces us to a leading sports nutritionist who speaks to the many benefits dairy provides.

Related Stories
The first-ever “MICHELIN Guide to the American South” awards stars to top restaurants across Georgia, Louisiana, the Carolinas, and Tennessee, and pinpoints the region as a global food destination for the first time.
Expect modest relief on several produce lines, mixed protein trends into holiday buying, and softer veg-oil costs — a good week to sharpen forward buys selectively.
USDA will meet part of November SNAP benefits under court direction, citing insufficient funds for full payments.
America’s love for burgers depends on open markets. Without lean beef imports, prices would skyrocket, crushing demand and destabilizing the beef industry.
With core input inflation still hovering high, growers and retailers should plan pricing and promotions with tighter margins in mind — target early sales, leverage bundle deals, and secure logistics ahead of peak Halloween demand.
Dr. Ashley Johnson, with the National Pork Producers Council (NPPC), joins us to share the sector’s perspective on new FDA initiatives targeting ultra-processed foods.

Rural Lifestyle & Entertainment Shows
Hosted by Emmy Award-winning journalist Tanji Patton, “Goodtaste with Tanji” focuses on chefs and popular dishes from restaurants across the culinary spectrum, along with wines, cocktails, and spirits, too. As a travelogue, the show visits restaurants, diners, and eateries across the Lone Star State in fun and adventurous settings, plus the program occasionally travels to neighboring states like Louisiana and New Mexico. In addition, the show educates viewers on wine pairings and value buys available in current wine trends.
“Texas Our Texas” – a magical place. A place of land and legend. A place like no other. People come here to touch it, to feel the passion, to soak it in and be a part of it. Hosted by Texas Agriculture Commissioner Sid Miller. Let’s ride!
“Positively Paula,” is a nationally-syndicated lifestyle/food show that invites viewers to share a moment with their friend: Paula Deen, who we know and love.
Each week, “Rural Heritage” on RFD-TV treats its viewers to stories of farmers borrowing from yesterday to do the work of today. Using hand tools, natural farming methods and draft animal power, these men and women successfully compete with their neighbors who instead employ large, expensive modern machinery and rely on chemical fertilizers and insecticides to grow their crops.
Strong rural traditions, religion, cowboy boots, and technology collide in “Cowboy Church” — and taking part is as easy as turning on the TV!