For more than 60 years, grassroots producers have fueled beef demand through the Federation of State Beef Councils.
NCBA introduces us to one of the dedicated Faces of the Federation helping lead the way.
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Heidi Exline with American Farmland Trust shares how their Farm to School initiative helps strengthen the connection between local farms and school food programs.
Fans can catch all the action live starting next Wednesday at 2:30 p.m. ET, following Cow Guy Close. Catch it LIVE only on RFD-TV.