“Farmers are really struggling": Sec. Rollins sends a message to producers amid rising prices

High prices are impacting farmers and ranchers across the board. Ag Secretary Brooke Rollins says she understands that just because prices are high does not mean farmers are raking in the dough, and that is a message she hopes to get out to consumers.

“In the last Administration where I played a key role over at the White House, not out in USDA, what I learned was that with a vision of a President that is relentless in his quest to serve the American people, that will fight to bring down energy costs, to bring down input costs, to open up markets, that the founding father’s vision, those farmers’ vision of 250 years ago, that a country that is self-governed, that you don’t have the little elitists in a faraway place called Washington, D.C., deciding what is best for you, that governing structure has allowed the most prosperity and the most success of any country in the history of the world, but we find ourselves in a place right now, especially our agricultural communities, especially on this National Ag Day, that we understand that our farmers are really, really struggling.

“And with a few exceptions, one in ten of our farming communities have gone out of business just in the last number of years, that many are living at the margins, that some of our farmers in the pork industry, and the corn industry, the wheat industry, have literally gone year after year of being in the red, and not making the money they need to support their family. When consumers ask, ‘well, someone is getting rich off of this,’ I can promise you this: it is not our producers. For the future of America, not just for our agriculture producers, but if we want in 250 years, when we have our next big birthday, if we want our future great times ten grandchildren to be and grow up and have a chance at the American dream, that we’ve all had, that we have to preserve and fight for our farmers and ranchers. That is the backbone of this country, that is my calling, that is the greatest honor of my life, to fight for all of you that are out there, and there a no better way to celebrate it than today on National Ag Day.”

Related Stories
Specialty Crops Acreage Reporting Deadline for 2025 is March 13
In the U.S. and Canada, reduced planted acres—not yield losses—led to a decline in potato production, while Mexico saw modest gains due to increased yields and harvested areas.
AFBF Economist Samantha Ayoub discusses the latest data on Chapter 12 farm bankruptcy filings and what the troubling trend signals for the farm economy. At the same time, bigger loans and higher rates are squeezing working capital and increasing financial risk.
The USDA says the framework is about “ending abusive government overreach” and “protecting farmers, families, and private property.”
Farm numbers still favor small operations, but production, resilience, and risk management are increasingly concentrated among fewer, larger farms.
The USDA opened a new sterile fly-dispersal facility at Moore Air Base in South Texas to prevent a potential outbreak of New World screwworm and protect the small U.S. cattle herd.

LATEST STORIES BY THIS AUTHOR:

This year at CattleCon 2026, RFD Network’s Kirbe Schnoor caught up with Donna Emick from Pneu-Dart to get her perspective on why education, safety, and accountability matter in the field.
Nebraska’s largest wildfire on-record has burned 650,000 acres, with three other major fires also burning across the state, destroying pastureland and threatening cattle.
NMPF’s Alan Bjerga discusses pending trade agreements with Indonesia and Ecuador and how they will benefit U.S. dairy producers and improve overall global competitiveness of U.S. ag products.
Farm Legal expert Roger McEowen discusses new dicamba regulations, compliance requirements for growers, and the evolving outlook for herbicide use.
Nebraska Farm Bureau President Mark McHargue shares the latest on the wildfires, their impact on agriculture, and the challenges farmers are facing as they navigate both natural disasters and economic uncertainty.
Renowned farm broadcaster and friend of RFD-TV, Orion Samuelson, will undoubtedly be remembered for many things, but most of all, his work as a champion of America’s farmers and ranchers will define his legacy.