“Farmers are really struggling": Sec. Rollins sends a message to producers amid rising prices

High prices are impacting farmers and ranchers across the board. Ag Secretary Brooke Rollins says she understands that just because prices are high does not mean farmers are raking in the dough, and that is a message she hopes to get out to consumers.

“In the last Administration where I played a key role over at the White House, not out in USDA, what I learned was that with a vision of a President that is relentless in his quest to serve the American people, that will fight to bring down energy costs, to bring down input costs, to open up markets, that the founding father’s vision, those farmers’ vision of 250 years ago, that a country that is self-governed, that you don’t have the little elitists in a faraway place called Washington, D.C., deciding what is best for you, that governing structure has allowed the most prosperity and the most success of any country in the history of the world, but we find ourselves in a place right now, especially our agricultural communities, especially on this National Ag Day, that we understand that our farmers are really, really struggling.

“And with a few exceptions, one in ten of our farming communities have gone out of business just in the last number of years, that many are living at the margins, that some of our farmers in the pork industry, and the corn industry, the wheat industry, have literally gone year after year of being in the red, and not making the money they need to support their family. When consumers ask, ‘well, someone is getting rich off of this,’ I can promise you this: it is not our producers. For the future of America, not just for our agriculture producers, but if we want in 250 years, when we have our next big birthday, if we want our future great times ten grandchildren to be and grow up and have a chance at the American dream, that we’ve all had, that we have to preserve and fight for our farmers and ranchers. That is the backbone of this country, that is my calling, that is the greatest honor of my life, to fight for all of you that are out there, and there a no better way to celebrate it than today on National Ag Day.”

Related Stories
Smaller cow numbers and a declining calf crop point to prolonged tight cattle supplies, limiting near-term herd rebuilding potential.
The federal government’s status is far from the only factor moving the markets on Friday. Two critical reports released today on producer inflation and the status of the U.S. cattle herd are also top of mind.
A rapidly intensifying winter storm is expected to develop into a bomb cyclone this weekend, affecting the Southeast, southern Virginia, and potentially parts of the mid‑Atlantic and New England.
AFBF Economist Danny Munch shares a closer look at the dairy market and the forces impacting producers today.
Farm CPA Paul Neiffer helps producers navigate farm program payments and understand the key details farmers need to know.
Reliable waterways lower costs, protect export demand, and support long-term farm profitability.

LATEST STORIES BY THIS AUTHOR:

OHFB President Bill Patterson shares an update from Washington on the group’s policy priorities and the issues shaping agriculture ahead of the 2026 planting season.
Ben Kurtzman with American Farmland Trust discusses the growing pressure on farmland and ranchland and the steps being taken to help conserve farms and ranches across the country ,as unrest in the Middle East adds more obstacles for producers.
NRECA CEO Jim Matheson warns that rising electricity demand from AI and data centers could strain the grid and affect rural electric cooperatives if U.S. power infrastructure cannot keep up.
Tidal Grow’s AlignN delivers encapsulated nitrogen to leaves, boosting in-season response, yield gains, and farm profits.
Katie Keener with the National Women in Agriculture Association joins us to celebrate women in agriculture and spotlight programs and initiatives aimed at empowering female producers across the country.