Geared to Give: Kubota Boosts Support for Veterans in Agriculture During Military Appreciation Month

Kubota Tractor Company President and Army National Guard Veteran Alex Woods discusses the company’s Military Appreciation Month initiatives and long-term support programs for veterans in agriculture.

american flag wheat sunset_adobe stock.png

Adobe Stock

GRAPEVINE, TEXAS (RFD NEWS) — A number of military veterans have found careers in farming after returning home. With May being Military Appreciation Month, Kubota is preparing initiatives to support veterans and military families.

Army National Guard veteran and Kubota Tractor Corporation President Alex Woods joined us on Wednesday’s Market Day Report to discuss the company’s year-round dedication to honoring American Heroes in agriculture.

In his interview with RFD News, Woods shared about Kubota’s “Boot Campaign” and how people can get involved, and highlighted the company’s long-term commitment to veterans through the “Geared to Give Program.”

He also explained why these efforts are important for Kubota, as well as their recent recognition of the 2026 Geared to Give recipients at a NASCAR event.

Related Stories
In a call with reporters on Tuesday, RFD-TV News reporter Lily Raby asked Senate Ag Committee member Sen. Chuck Grassley (R-IA) for his opinion on Des Moines school leaders’ decisions to halt ag education programs, which also threatens the future of the city’s FFA chapter.
Trinity Barth and Liliann Tjaden-Duff joined us on Market Day Report to express their concerns about the future of the program that has, for 50 years, given students of all backgrounds a path to agriculture careers.
Ag Secretary Brooke Rollins told RFD-TV’s Kirbe Schnoor that our ag programs are imperative.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Software developers at John Deere Digital are addressing challenges with their new Operations Center, which helps farmers make decisions on the fly.
“A government shutdown impacts all Americans and has serious consequences, including for farmers. It just adds additional uncertainty, disrupts critical services.”
Agricultural exports continue to be a key contributor to rural employment. However, rural businesses still struggle to fill numerous job openings.
On Champions of Rural America, Rep. Dusty Johnson underscores the Western Caucus’ ongoing commitment to advocating for farmers and rural communities.
Catch the special, “Praise and Worship: More Than a Hollow Hallelujah,” on The Gaither Gospel Hour, Friday at 8 PM ET only on RFD-TV!
Consumer demand for regional food systems is strong, but the challenge lies in scaling production and infrastructure to meet that growing need.
Rural Lifestyle & Entertainment Shows
Opry Live is the premier weekly broadcast and livestream of the Grand Ole Opry, featuring country music superstars, legends, and rising talent performing on stage in Nashville.
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests. Loads of laughs, your favorite guests galore, and lots of good times are guaranteed. Don’t miss all the fun!
Celebrating 16 Consecutive Seasons on RFD Network! “The Penny Gilley Show,” starring “The Sweetheart of Country Music” herself, Penny Gilley.
Join popular polka performer Mollie Busta as she hosts the weekly “Mollie B Polka Party” on RFD Network! The one-hour program features the nation’s top polka bands and a wide variety of ethnic styles, recorded on location at music festivals across the country.