Lifestyle  Rural Lifestyle  American Heroes

Geared to Give: Kubota Boosts Support for Veterans in Agriculture During Military Appreciation Month

Kubota Tractor Company President and Air Force Veteran Alex Woods discusses the company’s Military Appreciation Month initiatives and long-term support programs for veterans in agriculture.

April 22, 2026 04:08 PM • 
Marion Kirkpatrick, RFD NEWS STAFF

GRAPEVINE, TEXAS (RFD NEWS) — A number of military veterans have found careers in farming after returning home. With May being Military Appreciation Month, Kubota is preparing initiatives to support veterans and military families.

Kubota Tractor Corporation President and National Guard veteran Alex Woods joined us on Wednesday’s Market Day Report to discuss Kubota’s involvement in celebrating American Heroes through a few different initiatives.

In his interview with RFD News, Woods shared about Kubota’s “Boot Campaign” and how people can get involved, and highlighted the company’s long-term commitment to veterans through the “Geared to Give Program.”

He also explained why these efforts are important for Kubota, as well as their recent recognition of the 2026 Geared to Give recipients at a NASCAR event.

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Marion Kirkpatrick
Marion Kirkpatrick
Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

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