NASHVILLE, Tenn. (RFD NEWS) — Food spending patterns are shifting as use of GLP-1 weight-loss and diabetes medications expands (like Ozempic and Wegovy), with new research showing measurable reductions in grocery and restaurant demand within months of adoption.
A study highlighted by Meat + Poultry Magazine and published in the Journal of Marketing Research found households reduced grocery spending by an average of 5.3% within six months of starting GLP-1 medications, with higher-income households cutting spending by more than 8%.
Researchers from Cornell University analyzed transaction data from roughly 150,000 households tracked by Numerator, comparing GLP-1 users with similar non-users to isolate post-adoption changes. The steepest declines occurred in calorie-dense foods. Spending on savory snacks fell about 10%, with similar pullbacks in sweets, baked goods, cookies, and other indulgent categories. Core grocery items — including meat, eggs, and bread — also declined.
A small number of categories saw gains, led by yogurt, fresh fruit, nutrition bars, and meat snacks. Foodservice spending also softened, particularly at fast-food restaurants and coffee shops.
The study notes that lower food spending persists for at least a year among continued users, though the impact moderates over time. With GLP-1 use rising rapidly, researchers say long-term implications for food manufacturers, retailers, and restaurants could include changes to product mix, portion sizes, and marketing strategies.
Farm-Level Takeaway: Rising GLP-1 adoption may gradually reshape food demand, with potential downstream effects for protein markets and consumer purchasing patterns.
Tony St. James, RFD News Markets Specialist
Fewer cattle on feed suggest smaller slaughter numbers this winter, which could support strong prices if beef demand holds firm.
September 22, 2025 11:10 AM
·
Dairy farmers are expected to face strong output and export gains, but lower prices and tighter margins will persist into next year.
September 22, 2025 10:52 AM
·
The USDA NASS report also confirms lower August placements.
September 19, 2025 03:36 PM
·
Ethanol producers face a widening opportunity window as aviation and marine fuel markets expand, with the potential to add billions in demand if policy and certification align.
September 19, 2025 02:42 PM
·
Lawmakers and ag industry groups welcomed the confirmations, citing the direct impact of these leaders on western ranchers, water and land management, conservation programs, and regulatory reform.
September 19, 2025 01:21 PM
·
All eyes will be on today’s Cattle on Feed Report, which analysts say could give a clearer picture of where the market goes next.
September 19, 2025 01:01 PM
·
More than 100 pork producers traveled to Washington to meet with lawmakers and underscore the threat to small family farms.
September 19, 2025 12:04 PM
·
September 18, 2025 01:46 PM
According to the National Council of Farmers Cooperatives (NCFC), President and CEO Chuck Conner says, there is only one other option besides addressing ag labor shortages.
September 18, 2025 01:10 PM
·
