NASHVILLE, Tenn. (RFD NEWS) — Food spending patterns are shifting as use of GLP-1 weight-loss and diabetes medications expands (like Ozempic and Wegovy), with new research showing measurable reductions in grocery and restaurant demand within months of adoption.
A study highlighted by Meat + Poultry Magazine and published in the Journal of Marketing Research found households reduced grocery spending by an average of 5.3% within six months of starting GLP-1 medications, with higher-income households cutting spending by more than 8%.
Researchers from Cornell University analyzed transaction data from roughly 150,000 households tracked by Numerator, comparing GLP-1 users with similar non-users to isolate post-adoption changes. The steepest declines occurred in calorie-dense foods. Spending on savory snacks fell about 10%, with similar pullbacks in sweets, baked goods, cookies, and other indulgent categories. Core grocery items — including meat, eggs, and bread — also declined.
A small number of categories saw gains, led by yogurt, fresh fruit, nutrition bars, and meat snacks. Foodservice spending also softened, particularly at fast-food restaurants and coffee shops.
The study notes that lower food spending persists for at least a year among continued users, though the impact moderates over time. With GLP-1 use rising rapidly, researchers say long-term implications for food manufacturers, retailers, and restaurants could include changes to product mix, portion sizes, and marketing strategies.
Farm-Level Takeaway: Rising GLP-1 adoption may gradually reshape food demand, with potential downstream effects for protein markets and consumer purchasing patterns.
Tony St. James, RFD News Markets Specialist
For rural communities, this shift could mean new housing options for farmworkers and young families priced out of metro markets.
September 18, 2025 11:37 AM
·
Sen. Roger Marshall, a founding member and chairman of the Make America Healthy Again caucus, joined us with his thoughts on the commission’s latest report and the key ag-related issues.
September 17, 2025 04:36 PM
·
The Fertilizer Research Act, reintroduced by Sens. Grassley, Ernst, and Baldwin, would direct the USDA to study and publish public reports on competition and pricing trends in the fertilizer market.
September 16, 2025 05:08 PM
·
Allowing year-round sales of E15 nationally could deliver billions in economic gains, according to a new study from the Renewable Fuels Association and National Corn Growers Association.
September 16, 2025 02:29 PM
·
September 16, 2025 02:25 PM
Understanding the Big, Beautiful Bill’s complex impact on SNAP benefits – that’s the topic of today’s Firm to Farm blog post by RFD-TV’s legal expert, Roger McEowen.
September 15, 2025 04:37 PM
·
Rather than making “cuts” to SNAP, as has been claimed, the One Big Beautiful Bill merely modifies the program’s funding structure.
September 15, 2025 12:50 PM
Bottom line: Despite all the efforts advocates make, workers are still making less money.
September 12, 2025 01:33 PM
·
U.S. producers are holding off on equipment investments amid financial pressure, market uncertainty, a rising demand for diesel, and growing desperation for trade wins.
September 12, 2025 11:18 AM
·
