NASHVILLE, Tenn. (RFD-TV) — Households pinching pennies are turning to ultra-cheap, few-ingredient “struggle meals” as grocery costs remain a top pain point. An August AP-NORC poll found a majority of adults now call groceries a major source of stress, and many have even used buy-now-pay-later for essentials.
Searches for “struggle meal” hit a record high in September, and #strugglemeals posts are climbing on Instagram and TikTok, reflecting a wave of budget-cooking content.
Online, the genre runs from rice-and-egg bowls and ramen hacks to skillet “helpers.” Tastemade’s long-running Struggle Meals series with Frankie Celenza anchors the space on YouTube, while creators like Dollar Tree Dinners have gone viral with ultra-low-budget holiday menus. Nutrition voices caution that many recipes skew low in protein and fiber and high in sodium, urging simple add-ins (beans, eggs, frozen veg) to balance plates rather than abandon thrifty cooking altogether.
Farm-Level Takeaway: The trend points to steady demand for low-cost staples—such as rice, pasta, tortillas, eggs, and canned goods—and value lines, creating opportunities for producers and retailers positioned on price.
Imported lean beef continues to play a critical role in U.S. hamburger and ground-beef production, with any added volume from Argentina serving as a supplement — not a market overhaul.
October 27, 2025 11:51 AM
·
R-CALF USA CEO Bill Bullard joins Market Day Report for his insight on the USDA’s plan to strengthen the U.S. beef industry.
October 24, 2025 01:28 PM
·
Until a phased reopening is inked, plan for tighter feeder availability, firmer basis near border yards, and continued reliance on domestic and Canadian sources.
October 24, 2025 11:42 AM
·
American Farm Bureau Federation (AFBF) economist Bernt Nelson provides an updated outlook on the current U.S. cattle market.
October 23, 2025 02:20 PM
·
Sen. Roger Marshall explains which types of beef are imported into the United States, how there’s room for new imports, and logical reasons for current high prices.
October 23, 2025 12:10 PM
·
Record Australian exports and rising U.S. imports reflect continued tight domestic cattle supplies — a reminder that herd recovery remains key to balancing future beef prices.
October 23, 2025 11:56 AM
·
