NASHVILLE, Tenn. (RFD-TV) — Households pinching pennies are turning to ultra-cheap, few-ingredient “struggle meals” as grocery costs remain a top pain point. An August AP-NORC poll found a majority of adults now call groceries a major source of stress, and many have even used buy-now-pay-later for essentials.
Searches for “struggle meal” hit a record high in September, and #strugglemeals posts are climbing on Instagram and TikTok, reflecting a wave of budget-cooking content.
Online, the genre runs from rice-and-egg bowls and ramen hacks to skillet “helpers.” Tastemade’s long-running Struggle Meals series with Frankie Celenza anchors the space on YouTube, while creators like Dollar Tree Dinners have gone viral with ultra-low-budget holiday menus. Nutrition voices caution that many recipes skew low in protein and fiber and high in sodium, urging simple add-ins (beans, eggs, frozen veg) to balance plates rather than abandon thrifty cooking altogether.
Farm-Level Takeaway: The trend points to steady demand for low-cost staples—such as rice, pasta, tortillas, eggs, and canned goods—and value lines, creating opportunities for producers and retailers positioned on price.
Justin Wilson’s Seven Steaks Étouffée is a slow-simmered Cajun beef stew made with 7-bone chuck steak. It’s perfect served over rice (or Étouffée) for a rich, comforting meal.
This Justin Wilson recipe is classic comfort food with bold Louisiana flavor: Southern-style baked pork chops layered over spicy Cajun dressing fortified with wine, hot sauce, and a splash of steak sauce.
Justin Wilson’s unexpected cobbler recipe features juicy blueberries, a splash of brandy, and a tender crust with subtle nuttiness thanks to a bit of peanut butter melted into the batter.
A bold and earthy Cajun side dish made with tender okra simmered in homemade mushroom stock, tomatoes, and white wine, and then mixed with mushrooms and sweet crawfish tails for rich Louisiana flavor.
Justin Wilson’s Garlic Mashed Potatoes with Cheese is a simple, Southern-style casserole baked until golden and bubbling for the perfect comfort food side dish.
