PITTSBORO, N.C. (RFD News) — Rare breeds of livestock and poultry continue playing an important role in preserving agricultural biodiversity and protecting genetic diversity within the industry.
As part of International Heritage Breeds Week, Les O’Dell with The Livestock Conservancy joined us on Friday’s Market Day Report to discuss the importance of heritage breeds and the organization’s efforts to help protect them.
In his conversation with RFD News, O’Dell discussed the work being done through The Livestock Conservancy, along with highlights from the group’s annual Conservation Priority List.
The conversation also focused on how organizations and producers are celebrating International Heritage Breeds Week and raising awareness about the role heritage breeds continue playing in agriculture.
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